商务英语语言方面特点分析

摘要：商务英语虽然根植于普通英语，但作为国际通用且实用的英语语言工具，又有其独特的语言特色和内容特点。本文以商务英语的语言方面为切入点，从语言的语法与修辞两方面深入探讨其特色。通过举例与分析，有助于加深我们对商务英语语言方面的了解与学习。

关键词：商务英语 语言特色 语法 修辞

Preface：

Modern English business English is one of the important component.Modern English is the language of international business society,its development trend and main characteristics can be understood as the international commercial society now a direction embodiment.With the rapid development of the international economy and trade and the world goes on,business English also more and more attention by people.Unprecedented business English learning and research,make business English gradually formed its own independent schools and language features.

1.Business English grammar characteristic

Business English and north American countries today close to,the teaching method features are: language teaching and professional knowledge teaching is an organic whole,in other words,namely "business English language form,vocabulary and contents of all by major to decide.Therefore,business English language is that it is the prominent characteristics of business practice,business theory knowledge carrier,words have obvious professional,such as: business English,business letters course emphasis of economic and trade English,business contract writing,business translation etc.Although the teaching objectives and the actual teaching content are primarily,but these courses language are no exception references to economic and trade business knowledge and professional vocabulary.Even any a business talks,any a business contract is inseparable from the one aspect of vocabulary and professional knowledge In such a short conversation appeared such as budget,operating costs,debt,liquidation,investment,cash flow and other relevant economic and trade fields of vocabulary.To fully understand this paragraph mean,will first understand these vocabulary of connotation,extension,and then understand relevant professional content,vocabulary,such already rich vocabulary,and broaden the knowledge.This is about marketing business English reading material.Only 114 words in paragraph,as the market marketing,sales To sell,advertising,public relations promotion research,new product development,packaging design,commodity science,commodity marketing,after-sale service,export,sales combination,promotion,product,price,pricing strategy,sales channel,transportation arrangement,and 28 professional term.This shows,the characteristics of the language of business English without business economic and trade professional knowledge.Only the business English language learning and business economic and trade professional knowledge organic combine can better hold the thread of the international business development.

2.Business English is business activity tools,commonly used to understand,standard,formal understand the word; Can use a word of expression in one word,and avoid the use of "verbs + nouns + preposition" and synonymous phrases.

Because business English language goal is to clear effectively communicate information,rarely use colloquial,informal,uncommon and non-standard words or actions.Reflect in the business talks,business English to avoid cultural differences as the primary characteristics.

3.vocabulary

(1)In international business activities,people usually use more formal,grammatical language,business English language of the most striking feature is grammatically accurate,business contract is signed,business correspondence and telecommunications exchanges,the business negotiation and other business activities are more formal used or legal language.Business English language general form complete and accurate,concise and clear,tight and more formal.But,sometimes for strategies need to,or follow the fast-changing market,or because polite and the difference between the national habit,business English language can words fuzzy,also it is he express implicative tactful polite comprehensive case,after the best again to mention."Again later to mention" surface sure,actual negative,to the way the other party to euphemism turned down a request,and take care of each other Feelings,and maintain the relationship between the two.

(2)business English to rhetoric characteristic.

As an international business of common language tools business English not only have different from common English grammatical features,and can show the charm of the English language arts,the integrated use of economics,sociology,psychology,rhetoric,aesthetic subjects such as common principles and knowledge,a unique to the rhetoric characteristic.

End of the business English language structure is concise and enhance the sense of style,strengthen the business English expression.This skill enables the reader based on parallel structure,similar between the order quickly,with confidence and accurate grasp one by a confidence.The use of metaphor in business English often makes complex theory,things change,visual and concise daily activities,thus make the business language concise and clear,concise and received to simply effect.As metaphor,simile,implicative business also esoteric dramatic language understandable,make both parties can clear intention to express himself,facilitate business activities of communication and exchange,and so is business English is simile significantly longer,the use of the other characteristics.Repeat business English language is one of the rhetoric.Effective use of the repeated is to strengthen the tone,and that certain conception to deepen the impression,enhance the business language strongly.

4.last word

In short,business English is a real,live,used in business activities of the language,we with business English language aspects as the breakthrough point,a brief analysis of the characteristics of its grammar and rhetoric characteristic.Grab it features that we in the later study or business negotiations,to be able to better use and better use the characteristics of business English,in order to improve our business English use skills and quality.