外贸邮件别犯错

了解外贸邮件写作中常犯的错误，才能避开这些陷阱。

外贸邮件是和客户沟通的主要工具，好的邮件能够获得客户，但错误百出的邮件却能放掉可能的生意。下面就介绍撰写邮件时容易犯的错误。

心理太急切联系、报价几次之后就希望和客户保持朋友般的联系。实际上订单的操作并没有想象中简单。客户的采购渠道有很多，供应商的选择也有很多，每个时期的采购计划也不同。一些订单的细节，如付款方式，交货时间等，随时都会影响订单的落实。这需要坚持不断的沟通，说服和被说服。这就是所谓的谈条件了。如果客户愿意和你交换信息，有进一步的沟通，即使暂时没有合作，也表明其已经把你纳入他的考虑范围。大家需要做的是经常创造一些合作的条件。比如经常更新价格，传递公司以及产品信息，关注对方的网站关于产品推广的情况，并通过邮件联系，收纳信息。

邮件书写拖沓冗繁可能大家会觉得邮件写得越详细越好。觉得如果能说多点，客户会比较满意，下单的速度会更快。或者觉得应该说得详细点，才能把自己的意思说明白。其实不然。欠缺考虑，欠缺安排，冗繁的邮件是无法达到有效沟通的。分析客户的需求尤其重要，对邮件的内容必须要有把握。

没有抓住重点邮件的回复需要抓住重点，掌握有效信息，有针对地回复。这样既提高了自己的工作效率，也节省了对方阅读邮件的时间。

可参考回复

Dear Anna,

Thanks for your mail.

Please kindly tell me the detail of your order. Such as item number and quantity that you are interested. I will make a quotation to you first.

If you need to check our sample, we can arrange for you, but you need to pay express charge, some product maybe need sample charge.

After you confirm your order, the step as follows:

1-you need to advance 30% of total value for deposit, The rest have to be payed before delivery goods.

2-after received your deposit, we will arrange produce goods as soon as possible.

3-the Package can up to your requirement. but if the order quantity too small we need to talk over it.

4-shipment.you can arrange transport by yourself or your agency in China. If you need, we also can help you to arrange transport, this point we can talk bases the fact.

We are professional company deal in tattoo product, good quality with reasonable price. We deal with our clients in good credit standing all the time.

If you get any question, please let me know. It is my pleasure to talk with you by mail.

I am expecting your good news.

Best wishes!

Dear Anna,

Thanks for your kind e-mail.

Please take your time to look at our website at www.省略. There are lots of items for your selection. Can I know which items you are most interested in? All items are available for sample test.

We are professional company dealing in tattoo products with good quality and reasonable price. All the customers are from USA, Germany, Italy, UK, Sweden, etc., stable cooperation too. We would like to start the cooperation with you for your Russian market soon. Please take the attachments as reference. It is one of our best items. It may be suitable for your market as well.

Please kindly comment and looking forward to our initial cooperation soon.

Best regards,