湖南农村节能灯普及现状与推广策略研究

摘要：将湖南省14个地州市划分为三等四类,并从四类中分别抽取了1个市进行了调研。综合利用全国农村普查数据和课题组的调研

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［2］ 姜 琳.农民人均纯收入（2010年）.［EB/OL］.［2011-2-28］./ sjfb/hnsj/201102/t20110228_82979.htm.

［3］ 刘静茹,郁 聪.我国逐步淘汰白炽灯政策进展现状及障碍分析［J］.中国能源,2009（1）:27～31.

［4］ 程英豪.挖掘农村节约能源潜力的思考［J］.浙江统计,2008（9）:33.

Study on Strategies of Popularization and Promotion of Energy-saving Lamps

in theRural Areas of Hunan Province

Tan Bin1,Zhang Xiaolong1,Lü Xiang1,Zhao Ziheng1,Zhou Xuanhan2

（1.School of Economic and Management,University of South China,Hengyang 421001,China;

2.School of Electric Engineering,University of South China,Hengyang 421001,China）

Abstract:In this paper,14 cities of Hunan province are firstly classified into three levels and four categories,and one city in each category is chosen to making a survey.Secondly,the national rural census data and survey data of this study are used to analyse current situations of the utilization of energy-saving lamps in three rural areas of Hunan with different development level which includes developed,developing and undeveloped level.Finally,the popularization and promotion strategies of energy-saving lamps in Hunan rural areaare discussed from the view of government,production enterprises and sellers.

Key words:energy-saving lamps;rural area;energy-saving;promotion strategy