Study on the Innovative Design of Graphic Design

Abstract. With the advent of the information age， people are working to build a new knowledge network， knowledge of the past gradually pieced together again. The new knowledge network includes not only advanced science and technology， but also includes the historical and cultural value， emotion and sense of innovation. Graphic design is a spiritual and material reality and artistic， aesthetic and practical disciplines integrated with each other. Always take the old approach to their creative confined in a narrow space， and this will inevitably lead to failure. Graphic design must rely on the sense of innovation， combined with the image of abstract thinking； ideas can really create unique designs. Therefore， to enhance training in graphic design innovative design capabilities， innovation and the development of graphic design is an important issue. In this paper， graphic design requirements and the role of innovation capacity will be explored， and the method of application of proposed innovative thinking in graphic design process will be provided.

Key words： Graphic Design； Innovative Design； Teaching Innovation； Creative Thinking

1. Introduction

Graphic design requires a rich imagination， and it is primarily to communicate through visual expression， using different methods to create， integrated symbols， images， text and other materials， which conveys information to the people. Excellent graphic design work is the interaction between the crystalline variety of innovative thinking， creative process at work， mainly in the overall structure of thinking in images， works with abstract thinking to optimize the combination of inspiration while thinking， thinking of multiple collisions， and jointly promote graphic design innovation and progress. At present， the development of digital products and network technology， the requirements of graphic design professionals are growing employment environment design talent quite optimistic. However， since the development of design constantly updated technology， design materials increasing， some companies on the plane.

In this regard， graphic designers should strengthen communication with customers， providing customers with high quality services， should also develop their ability to innovate， to ensure its own to have a strong competitive edge in the design industry.

2. Graphic design and innovation capabilities

2.1 The graphic design innovation capability requirements

Graphic design is based on the plane as the main carrier， the use of text， images， colors， layouts and other forms create one with a higher artistic plane works to meet customer needs. It is mainly used reflect the company's image and convey the company culture. A good graphic design should be both comprehensive ranges of capabilities. First， the early stages of learning graphic design should have some drawing ability， and the ability to understand the composition of the basic structure. Before learning basic painting should have the ability to innovate， because graphic design is mainly through artistic way to promote cultural communication. Excellent work requires innovative thinking and innovative ideas in this process and customer needs combined with each other. Should make adequate preparations， in the design process， in order to ease， free play， the audience watching the works of the time， to really understand the meaning of the work， understand the idea behind the work. Secondly， graphic design requires designers to enhance their personal accomplishment， in everyday life， have a pair of beautiful eyes； good things can have their own unique insights， creativity and the ability to carry out creative ways through drawings. Has good aesthetic needs into life， try to find life in the United States， to facilitate this kind of beauty to convey to others， through the works so that other people can feel beautiful. In mastered how to aesthetic After viewing contents to be as much about graphic design， learn to appreciate some of the best graphic design work， the experience of its authors want to pass to the audience through the works of the information， in order to bring their own creative inspiration. With such methods， increase the individual's creative ability to develop individual ability to innovate. Finally， graphic designers must own creations confident in the creative process， we should always consider carefully try to figure out， learn and absorb the essence of the other through the same kind of style， design， and lessons learned in the creative process of his own to get past and thus create a work of their own specialty.

2.2 Effect ability to innovate in graphic design

The quality of the work plane from the level design capabilities to some extent， but the level of design capabilities depends on the creator of innovation. This situation is mainly manifested in the professional design， the main cause of this situation arises because teachers lack of training of students 'innovative consciousness， so that students' innovative ability is not enough. For graphic design professional teachers， should have the corresponding graphic design professional quality. Teachers should advance with the times， absorb and learn from other good works， to enrich their creative capabilities and full attention to the important role of creative thinking in graphic design， so the whole teaching program can proceed smoothly. The ability to use the innovation in graphic design， we often encounters a variety of problems. For example， how to develop creative ways of thinking， how to make a distinctive aesthetic graphic design works， how to make the design process seems to work more depth and flavor. We understand the world primarily through the process of logical thinking and thinking in images. Logical thinking mainly refers to the kind seen in front to take the abstract process into a conceptual theory， abstract speculation and judgment to discuss their point of view， this way of thinking has a progressive nature. The image of the thinking of things mainly through specific form and structure as the main target， combined with the thinking of the past to take certain specific things morphology and structure， get rid of things emotional factors， which presents a distinctive image of things in the brain， the thinking focus on creating personality to the main image as a thinking way of thinking， with intermittent and jumping characteristics. With abstract logical thinking， thinking in images produced mainly relies on the existence of a specific image. In the usual process of teaching graphic design， should be combined with logical thinking and thinking in images， integration of these two ways of thinking gave rise to design thinking， which contains both the emotional and rational included. Inherent sense of design thinking is manifested through creative thinking. In the graphic design process， innovative thinking to better guide the graphic design should abandon old habits and ways of thinking， focusing on innovation， with a diverse space to creative thinking. Learn from the past good works of graphic design inspiration， to better guide our creation.

3.2 The application of abstract thinking in graphic design

Abstract thinking play a supporting role in graphic design， with the continuous development of knowledge， discard specific materials， will summarize the fundamental law of things into abstract concepts and analyzes deal with rationality， objectivity， it helps creators in the design process for the design of object analysis， summary and selection of specific materials. The role of abstract thinking in the design process cannot be ignored. For example， the generation of the Beijing Olympic Games emblem， through a wide range of public solicitation， repeated screening， the merit-based selection of a highly distinctive emblem of China， which not only reflects our excellent traditional culture， but also by the image of the way to make the world understand our text is conducive to the spread of culture worldwide？

Creative design process， combined with imagination and abstract thinking can effectively improve the quality of graphic design work. Image thinking creative thinking and abstract thinking are an important part of thinking， the two interactions. Graphic design process， visual thinking is the main way of thinking， abstract thinking， the need to provide support. Thinking in images is the main form of creative thinking， but the lack of abstract thinking will cause the value of the work embodied； conversely， over-reliance on abstract thinking can also cause dull design work， the lack of fun.

3.3 Inspired thinking in graphic design

The creative process， inspiration scientific thinking often played a modest role in the finishing touch. Inspired thinking is a special state of mind and way of thinking of people affected by external factors arising； it makes the brain to produce a special awareness of thoughts and ways of thinking in the context of abstract thinking and thinking in images. Inspired thinking tends to have a certain chance. Inspiration does not belong to the idealistic thinking， it exists in an objective way， is a special kind of person to think of ways of thinking， with some epiphany.

3.4 Three joint action in graphic design thinking

Use of visual thinking， abstract thinking and inspiration to start thinking can effectively promote innovative design graphic design work. In the early creation， the creation of themes should be clear at this stage to rely on the theme creators analysis and sublimation of the work as a whole as well as the planning and performance of tune mode applications， the entire creative work to be balanced， and the design contents of an overall plan， the design of the small details have seriously addressed， thereby improving the quality of design work. Secondly， the design work for a variety of emotional material is selected to improve the appeal of the design work and take some artistic expression to be exaggerated treatment. The entire stage of the creators are higher， not only requires a certain image creators thinking on the subject of design content selection， drawing a variety of images， and the use of inspired creators also need to take relevant creative thinking to design， works with distinctive original features. Creators of works according to theme design， to fully develop their initiative， to develop a large number of designs for reference contrast to select an optimal solution. After doing these preparations， abstract thinking comes in handy for the development and design of programs out images and text message filter， put some excellent programs and appealing design data retention. These efforts should also use visual thinking and abstract thinking， to achieve mutual integration of a variety of ways of thinking， promote the optimization of the design work to improve the quality of design work.