Favorable prospects for the Indonesian market

Indo Intertex 2017 is about to stage two weeks later， and in order to have a better understanding of the Chinese exhibitors in terms of their participation purpose， prospects， product highlights， etc.， China Textile interviewed several enterprises， including Qingdao Haijia Machinery Co.， Ltd.， GERON Card Clothing（Jiangsu） Co.， Ltd.， and Changshu Textile Machinery Works Co.， Ltd.

Haijia Machinery intends to expand overseas market

Qingdao Haijia Machinery Co.， Ltd.， well known as a leading domestic manufacture of textile machinery， was founded in 1995 with an area of 80 thousand square meters. As a large domestic equipment supplier of shuttless jet loom， Haijia Machinery has enjoyed the brilliant achievement with domestic market share in the first place for nearly ten years. Haijia Machinery not only gets foothold in domestic market， but also expands to international fields. On the occasion of INDO INTERTEX， the reporter of China Textile walked into the company to understand its preparation for the forthcoming exhibition.

There are a lot of differences between indonesian market and Indian market， and the main point is that the quality requirement is much higher than that of Indian market. At present， with several years of development， domestic water jet looms have achieved great improvement in overall quality， while Haijia machinery is walking in the forefront among the numerous brands. There are so many water jet looms of Tsudakoma in Indonesia， which have been used for a long time and faced with replacement in a large scale， so the entire Indonesian market is still very broad. It will be a great opportunity for selfpresentation in Indonesia for China’s brands， which must be preferred by Indonesian customers with high cost performance and excellent service. For Haijia Machinery， Indonesian market is a very important part in the whole overseas market of water jet loom. Haijia intends to exhibit weaving machine for Indonesian customers， and strengthens the collection of customer information to prepare for the follow-up work.

It’s the first time for Haijia Machinery to participate INDO INTERTEX， but there is no difference between Indonesian and China’s market about product positioning， because both the markets are focused on fabric quality. Although the effect of the exhibition is unknown， Haijia Machinery will use perfect products to prove their strength and win the favor of overseas customers.

GERON Card Clothing： To give clients a new concept

“Indonesia’s current population is about 240 million people， and the textile industry， as the largest traditional industry in Indonesia， plays a significant role in its national economic development. Moreover， the Indonesian government’s support for the textile industry， together with its status as an important member of China’s ‘The Belt and Road Initiative’， gives us more confidence to the broader prospects for the Indonesian market in the future.”

GERON Card Clothing （Jiangsu） Co.， Ltd. is to attend the Indo Intertex this year， aiming to know more about the support of the Indonesian government to the textile enterprises as well as the trend of the Indonesian textile market. Although it is relatively late for GERON to develop the Indonesian market， the sales there account for about 20% of the total overseas performance， making Indonesia an important part of GERON’s overseas markets.

GERON’s Indonesian Technical Service Center established in 2016 is an embodiment of the national layout at abroad in accordance with The Belt and Road Initiative. The main purpose to participate in the exhibition this year is to further promote the wide use of the company’s high-end product Blue Diamond series and the patented product double-tooth card clothing based on the existing market. Meanwhile， GERON will further recommend the world’s leading technical services to the Indonesian market， so that more Indonesian customers can enjoy the value-added technical services from GERON besides the high-quality products.

During the exhibition， the company will present a completely new booth design with a unified overseas style to show the brand image and products， giving clients a new concept to enhance the overall corporate image of GERON. It is expected that GERON card clothing， as global high-end products in China， will exert increasing influence on the Indonesian market. There are great similarities between Indonesian market and Chinese market in terms of equipment， product structure and economic environment， together with the global environment of common development under The Belt and Road Initiative， therefore， GERON has similar exhibits and product orientation in two markets， while making a detailed design of the carding program according to the Indonesian market.

As for the focus of GERON’s product R&D and technical promotion this year， “Currently， based on the industry’s first ‘four in one’ product development platform， we are strengthening the development of differentiated fiber card clothing and high-end products of continuously growing demand， especially to meet the requirements of all kinds of high-speed and high-yield equipment supporting and different working environments. The strategic development aims that the product quality can quickly reach or exceed the European counterparts， and the company’s global share will be more than 40%.

Changshu Textile Machinery aims to change the domestic and even the international market pattern

Changshu Textile Machinery Works Co.， Ltd. is to participate in the following Indo Intertex 2017， mainly to have a better understanding of the specific market of Indonesian textile industry and master the firsthand information there， so as to develop marketing strategy with a welldefined objective in mind. In face of the accelerated upgrading of looms along with the increasingly higher demands for high-quality fabrics， the company would like to know： What products are more popular and of large demand currently？ What are the future trends and changes in development？ How about the applicability of the products in the Indonesian market？

“Our products have been in the Indonesian market for many years， enjoying a certain customer base as well as a good reputation， coupled with the increasing market shares. We will continue to promote new products here. Changshu YAMADA aims to be stronger and bigger based on the existing influence， which is also an important layout for us to hold a firm stand domestically and to go abroad.”

The company is a frequenter to this exhibition owing to the optimistic market prospects here， enlarging its brand influence in many manufacturers in Indonesia. “We have not seen large sales here， but as long as we made more efforts in research and development， plus the high-quality customers， we believe that in the near future， ‘Changshu Textile Machinery’， ‘Changfang’， and ‘Changshu YAMADA’ will be integrated into the Indonesian market.”

In view of the actual situation in Indonesia， the company is to display its part of the high-end products during the exhibition this year， covering the three series of its products. The exhibits will be divided into two sections： one is to showcase the real equipment on spot； the other is to present the exhibits matched with the looms， giving a more intuitive and more vividly display to the cost performance of the products which are mainly about the electronic and high-speed series.

“The year of 2017 is crucial for the company in product transformation and upgrading， when we are to focus on the development of a real sense of high-speed electronic dobby， and put it to the market， improving the right to speak in competition with foreign wellknown manufacturers. At the same time， we have been continuously improving the product cost performance through technological innovation to expand our market shares. We aim to make our leading products serialized， electronic， high-speed， and high-quality after several years， stepping into the high-end market to change the domestic and even the international market pattern.”