当食物撞见时尚

通感移觉也要讲缘分，感叹什么样的机缘巧合能让眼前的一切恰似白日梦幻，却又爽朗真切。“人必须练习保持自己的创造意识，一旦你的想像力停止工作，你的创造力和创新力也都会随之消逝。” Martin Juul如是说。

1. ZEST:说说这个系列的由来，另外请谈谈食物与艺术的关系

Martin Juul：整个系列是为海滨购物制作的宣传广告，最初的创作构思来自广告机构，我在其中的贡献是对元素进行设计，同时尽我所能让广告所推行的概念更明晰。例如，使一件衣服看起来像冰淇淋。 当你以食物为创作对象的时候很难不想到艺术。食物基本上就是一门艺术！

ZEST:What inspires your idea of this series? Please talk aboutthe relationship of food and art?

Martin Juul：The series for Waterfront Shopping is developed by an advertising agency and my work, in this case, came after the initial idea was created. What I bring to the artwork is input to which elements and designs to use in order to enhance and clarify the concept as much as possible. For instance what kind of clothing that will look the most like soft-ice. It’s hard not to think of art when you work with food. Food is basically art!

2. ZEST:通常你都是怎么完成作品的？有什么好的体验可分享么？

Martin Juul：在制作这个系列的过程中，我反复跟艺术总监开会，之后从20个草图里选取了7个我认为能做出最好效果的方案来探讨。严格意义上的拍摄始于筛选道具这个环节开始，当你试图让一条领带看起来像是葡萄酒，最重要的就是选择颜色；当你想要黄瓜看起来像衣架，就必须用正确的方式使它弯曲；接下来的挑战¬¬¬是让皮带在空气里自由伸展翱翔，让珍珠项链如意大利面一般垂坠。对于皮带，我特意请铁匠制作了一个长条形的铝制导轨，以便固定并让它像树枝一样蜿蜒曲折。我完成大部分的工作都要基于直觉，这（皮带）确实看来像树枝么？这领带确实看来像正在流淌的葡萄酒么？这围巾确实看来像冰淇淋么？当所有的图像拍摄完毕，我们开始后期PS阶段，最后送达给客户，全过程耗时三个星期。

ZEST:Generally, how do you complete your work(from idea to finished) ? Is there any interesting experience to share?

Martin Juul：In this case I had a meeting with the art director and discussed which 7, of the over 20 sketches they had made, I thought would make the best images. The process of the actual shoot starts by finding the right props for each image. When you try to make a tie look like wine it’s very important to find the exactly right colour and to make a cucumber look like a hanger it needs to bend in just the right way. Then comes the challenge of making belts soar in free air and how to arrange a pearl-necklace so that it looks like spaghetti. For the belts I had a smith make long aluminium rails to glue underneath the belts to be able to make them turn and bend in ways a branch would.A lot of my work is based on gut feelings does this actually look like a branch, does this tie look as wine being poured into a glass and when does the scarf look exactly like soft-ice...When the shots are done all shots are retouched in Photoshop and then delivered to my client.The whole process took three weeks.

3. ZEST:创作这个系列最有趣的是？有人说：吃什么，像什么。你怎么看？另外， 下一步做什么？

Martin Juul：最有趣的是探索这个创意概念，揣摩怎么应用元素，让图像在表意的同时吸引人。 吃什么，像什么，我同意！下一步我想做更多个人创作，因为目前涉及的工作大部分是为广告公司做执行或是人像摄影。另外在未来两年内我还有举办个人展览的计划。

ZEST:What's the most interesting thing when you creating this work? Someone said that you are what you eat,what do you think about it?And what is your next step?

Martin Juul：Exploring the concept and understanding what elements to use to make the images work and at the same time look appealing. I agree with you are what you eat!Next step I want to do more personal projects.Most of what I do is advertising campaigns and portraits, and I’m planning do a exhibition within the next year or two.

4. ZEST:想像与创新对你来说意味着什么？你觉得它们如何影响我们的生活？

Martin Juul：我总是强迫自己把所见所闻颠倒过来观察，用新鲜的角度去接受信息。我发现人必须练习保持自己的创造意识，一旦你的想像力停止工作，你的创造力和创新力也都会随之消逝。

ZEST:What does imagination and innovation mean to you and how does it affect our life in your mind?

Martin Juul：I always force myself to turn what I see upside down an try to see things in different contexts.I find that you need to practice to stay creative. If you stop using your imagination you will also stop the creative an innovative mindflow.

5. ZEST:什么才算好的摄影作品？

Martin Juul：我觉得好作品必须能讲故事，而且是通过一种有趣的方式 。我拍摄过的很多作品都包含多个元素，它们组合在一起讲述某个故事。让所有元素各就各位，使构图圆满且整个画面易与欣赏和理解，这时常是个费力的过程。

ZEST:What is good photographic work?

Martin Juul：For me it’s being able to make pictures that tells a story and doing it in a interesting way.A lot of the campaigns I do includes several elements that, combined, tells a story. Often, it’s a struggle to make everything fit in and still make a picture that’s well composed and easy to read.

Bio:

Martin Juul

jsb.dk

Born in 1969 in Aarhus in Denmark.

Lived in Copenhagen since I was 2 years old.

I finished my education in 1990 and started right after a photography studio with Christian Stæhr.

The company is now 19 years old and we are now 3 owners and 4 employees.

I won the best advertising photography award (Creative Circle Award) 5 times in Denmark.

I now live in Hellerup close to Copenhagen with my wife, Lykke, and my 3 children, Anna, Marie & Otto.