颜色文化――红色

Love and War爱与战争

Red is hot. It’s a strong color that conjures up a range of seemingly conflicting emotions from passionate love to violence and warfare.Red is Cupid and the Devil.

Nature of Red红色本性

A stimulant,red is the hottest of the warm colors. Studies show that red can have a physical effect,increasing the rate of respiration and raising blood pressure.

Culture of Red红色文化

Red is power,hence the red power tie for business people and the red carpet for celebrities and VIPs (very important people).

Flashing red lights denote danger or emergency. Stop signs and stop lights are red to get the drivers’ attention and alert them to the dangers of the intersection.

In some cultures,red denotes purity,joy,and celebration. Red is the color of happiness and prosperity in China and may be used to attract good luck.

Red is often the color worn by brides in the East while it is the color of mourning in South Africa. In Russia the Bolsheviks used a red flag when they overthrew the Tsar,thus red became associated with communism. Many national flags use red.

Using Red红色的使用

Use the color red to grab attention and to get people to take action. Use red when you don’t want to sink into the background. Use red to suggest speed combined with confidence and perhaps even a dash of danger. A little bit of red goes a long way. Small doses can often be more effective than large amounts of this strong color. Multiple shades of red and even pink or orange can combine for a cheerful palette.

Language of Red红色的语言

The use of red in familiar phrases can help a designer see how their color of choice might be perceived by others―both the positive and negative aspects.

Good red

Red letter day―important or significant occasion

Red carpet treatment―make someone feel special, treat them as if they are a celebrity

Roll out the red carpet―same as above

Red sky in the morning, sailor’s warning; red sky at night,sailor’s delight―pay attention to good and bad warning signs

Paint the town red―celebrate, go out partying

Red eye―an overnight flight

Bad red

Seeing red―to be angry

Red herring―something that deceives or distracts attention from the truth

In the red―being overdrawn at the bank or losing money

Red flag―denotes danger,warning,or an impending battle

Red Words代表红色的单词

These words are synonymous with red or represent various shades of the color red.

Scarlet, crimson, vermillion, carmine, maroon, burgundy, ruby, rose, madder, rouge, brick, blood red, blush, fire engine red, cinnabar, russet, rust, Venetian red, flame, Indian red, tomato.