四海商贾品味“文化大餐”

2007中国义乌文化产品交易博览会近期在义乌梅湖国际会展中心举行。文博会设标准展位1500个，参展企业577家，分文化用品、文化礼品、工艺美术、书画精品、网络传媒、书画古玩六大类。博览会以“扩大文化产品出口，壮大提升文化产业”为宗旨，以“文化交流，创造商机”为办展主题。三天会展，精彩纷呈，实现成交额17.5亿元，吸引专业客商56576名，境外客商4116名，他们分别来自106个国家和地区。

各路大师现场献艺

在今年的文化产品交易博览会上，全国的书画、美术、民间艺人等各路大师现场展示才艺，各显文化魅力，令中外参展商大饱眼福。东阳的中国竹编工艺大师何福礼，是传统文化产品的领军人物，他凭借一双巧手修复故宫乾隆御书房“倦勤斋”，展示了当代中国竹编工艺的最高水准。他在此次文博会上，摆开了400多平方米展区，把自己多年来创作的得意精品进行展出，他那以竹子为原材料编织的《渔翁》《哪吒闹海》《八仙竹丝花篮》《竹丝白鹤鼎》《千禧龙》《海螺》《关爱》等作品，活灵活现，惟妙惟肖，让参观者和采购商们赞叹不已，两位加拿大的参展商被何福礼的《渔翁》作品深深吸引住，连声赞叹中国竹编工艺了不起；文博会上以个人名义参展的艺术家们的作品显现了鲜明的个人特色，北京天坛书画院副院长孙善民、实力派画家刘运禄、南京指书画家崔黎娟、中国画鹰名家黄妙德等数十名书画大家，带着500多幅书画作品来义乌赶“文化大集”。名家们在展馆摆开阵势现场挥毫泼墨，让中外参展商领略博大精深的中国文化；民间艺人朱奎荣17岁开始就在樟木版上雕刻，这次展出经他灵巧双手雕刻的一幅《熊猫百态图》和一幅《春晓汉宫图》，让来自美国的采购商们啧啧称奇；义乌“优秀民间艺术家”朱新琦带来的80多幅剪纸中，有幅长达7米的《清明上河图》，刀法精细，令人叹为观止；58岁的朱小弟老家住在义乌廿三里街道老街，是当地远近闻名“风筝王”，在他展台上展出的一个高达3..25米的龙头十分引人注目。他介绍说摆在展台上的是大龙风筝的头，它的身子长度要超过100米，放飞起来十分壮观。

传统工艺大放异彩

梅湖会展中心3号馆，青田石雕、龙泉青瓷、龙泉宝剑等“丽水三宝”特别抢眼。丽水市委宣传部文化处长江山介绍说，丽水三宝就像瑰丽多姿的一朵奇葩，近年来产业越做越大。尤其是2006年青田石雕荣登首批国家非物质文化遗产名录、荣获“十大地理标志区域品牌”后，浙江省发展改革委员会正式将青田石雕列入省“四个一批”重点文化产业，这给“丽水三宝”带来了难得的发展机遇。目前青田石雕年产值达4.2亿元，从业人员超过3万，2006年吸引外地游客40万人次，旅游收入2.3亿元。

宝剑和青瓷是龙泉享誉千年的两张“金名片”，都是国家级非物质文化遗产。近年来龙泉市政府在恢复和修缮古窑遗址上不遗余力，一些企业也是主动高薪聘请民间工艺大师致力挖掘失传的工艺，恢复和重现古代剑瓷文化。如今，龙泉古窑作坊也成了旅游景点，每年来此参观的游客多达上万人次，其生产的仿古瓷器更受游客青睐，产品畅销世界各地。

景德镇陶瓷学院教授何炳钦，研究中国瓷器已有30多年，他创作的瓷器作品清新大方，有着很强的现代艺术感，他携来代表作《荷》，采用了非常复杂的胶泥贴花工艺，造型别致，展出后成了瓷器玩家的心头爱。

有着700年文化历史的义乌丹溪红曲酒酿造工艺这次也搬进展馆。红曲酒是义乌当地的传统产品，近年来，义乌丹溪酒业有限公司投入巨资搞科研攻关，使“丹溪红曲”配方日臻完善，创新丹溪红曲酒酿造工艺，成了我国黄酒业第一个通过有机食品认证的红曲酒类。义乌丹溪酒业有限公司董事长陈豪锋说：“通过现场酿造工艺展示和品尝，使丹溪红曲酒产品知名度大大提高，如今丹溪红曲酒不但香飘全国，而且漂洋过海出口到韩国、日本等国家。

创意产业成新亮点

文博会上虽然文体用品、画框工艺、年画挂历、印刷包装仍唱“主角”，但“时尚产业”、“朝阳产业”已渐显芳容。

创意产业是近年来发达国家提出的一个新概念，作为知识密集的新兴产业，已经成为发达国家和地区迅速崛起的重要产业。世界上第一个提出“创意产业”概念的是美国的约翰・霍金斯，1998年，英国创意产业特别工作组首次将创意产业界定为“源自个人创意、技巧及才华，通过知识产权的开发及运用，具有创造财富和就业潜力的行业”。今天义乌创意行业“卡通设计”、“影视制作”已崭露头角，“文物开掘”、“广告策划”等已有可观的市场，音乐、出版、古玩、表演艺术等已渐成“气候”。笔类商品是本届文博会文化用品行业展出率较高的商品之一，这些制笔企业的展品融合了许多创意因素，令采购商们眼睛一亮，如“一次性使用笔”、环保笔、防近视防驼背笔等等。在义乌新港制笔有限公司展位前，采购商关注着他们展出的“一次性使用笔”。上海外贸公司一位采购商说，这款“一次性使用笔”使用方便，价格较同类产品低，使用范围广泛，各类市场都能接受它。因此这款平民价位笔成了客商下单的首选产品。

福州一家智能笔企业做足了创意文章，一支智能笔零售价达168元。该智能笔运用了光学、电子学、机械学等多钟原理，在笔中内置红外感应器和高科技智能芯片。学生在写字过程中若坐姿不正确，笔芯就会自动缩进而无法书写，只有当坐姿正确时笔才能正常书写，因而该笔能够科学纠正学生错误坐姿，防止学生脊柱弯曲，以保护视力和防止近视。展位负责人黄俊彪说，这款笔获得了中国知识产权局优秀创意奖和法国巴黎国际发明奖。

Yiwu Expo Highlights Cultural Charms

By Zhang Jiancheng

The Yiwu Cultural Products Expo, just held in central Zhejiang’s Yiwu, home to the nation’s largest marketplace for daily commodities, was more than a three-day blockbuster success of business transactions worth 1.75 billion yuan. The expo showcased the best of China’s arts and crafts to 56,576 domestic and 4,116 international business people and a larger crowd of audience. The following are some of the highlights of the expo.

Masters of Arts and Crafts

A lot of masters presented the charm of their arts and crafts at the expo. He Fuli, a national master of bamboo-weaving, is a representative of the best of the craft. His masterpieces were displayed in an area of 400 square meters. Painters and calligraphers not only displayed more than 500 pieces of their works but also demonstrated their skills on the spot at the expo. Zhu Rongkui, an experienced virtuoso who started carving on camphor boards at 17, displayed a sculpture of pandas and an artwork of girls at an ancient palace. A paper-cut virtuoso named Zhu Xinqi displayed a 7-meter-long paper-cut version of an ancient painting tour de force named A Riverside Scene on the Day of Qingming. The 58-year-old Zhu Xiaodi, a local folk artist known as the king of kites in his hometown, displayed a 3.25-meter-tall dragon head at the expo. He said that it was part of a 100-meter-long kite and that the whole dragon looked extremely magnificent flying in the air.

Traditions

Traditional products were conspicuous at the expo. Stone sculptures, celadon pieces, and swords are the three treasures of Lishui in southern Zhejiang province.The trio can be traced back to thousands of years ago and have become strong industries. The industry of stone sculptures of Qingtian County, placed on the list of country’s intangible cultural heritages in 2006, now is the county’s economic pillar. The industry produces stone sculptures worth 420 million yuan a year and employs more than 30,000. In 2006, about 400,000 tourists came to Qingtian to see its carved stone wonders and brought in an income of 230 million yuan.

Swords and celadon are the golden name-cards of Longquan (Dragon Spring) County. The two traditional crafts and their products are also on the list of the country’s intangible cultural heritages. Local manufacturers have now restored the lost art of sword making and developed new product lines of celadon.More than 10,000 tourists come to see the site of an old kiln a year. Many artists brought their best porcelain masterpieces to the expo, which attracted elitist collectors.

A local winery exhibited a red-colored rice wine. The 700-year-old beverage is a popular drink. The winery has improved its formula and process and the rice wine is the first in the country that has acquired an organic food certificate.

Innovations

New products surfaced at the expo although the major products at the expo were sports goods and stationery, art frames, wall calendars and New Year prints, and printing and packing materials. More and more local companies are now engaged in anima productions, advertisement, film and television features, music, publication, antiques and performance arts. There were also new products in traditional categories. For example, some companies exhibited newly created writing tools. A company in Yiwu received lots of orders for its innovative disposable pens. A company from Fuzhou, capital of neighboring Fujian Province in the south, exhibited a pen whose writing tip will automatically draw back and refuse to write if the writer sits in incorrect ways. The high-tech pen also attracted a lot of attention.

(Translated by David)