Internet Marketing Strategy based on E-Commerce

Abstract: With the accelerated pace of e-commerce applications, social development has entered the era of the internet economy. in the situation that the rules of competition in the market, economic growth and social life have changed profoundly, what strategies companies will use to integrate the resources of the enterprise, improve marketing efficiency, causing the community's attention. by researching on e-commerce network marketing, combining with the problems in the network marketing in China, we put forward China's e-commerce network marketing strategy in this regard. Into the 21st century, with the rapid development of economic integration, e-commerce came into being, flourish, and injecting new blood to the survival and development of the modern enterprise.

Key words: e-commerce, internet marketing, marketing strategy.

1 The implications of e-commerce and Internet marketing

E-commerce refers to electronic trading activities. There are two kinds of definitions--- broad and narrow. Narrow e-commerce refers to the use of the network environment to conduct electronic transactions on the Internet, including online advertising, electronic ordering, online negotiations, electronic payments, and so on. in addition to electronic transactions, Broad e-commerce also includes the use of the network environment for other business activities, including commodity management, customer management, market analysis, business decision-making and the formation of virtual enterprises. Network marketing is generating and developing with the Internet, is an important part of e-commerce, and a marketing tool to achieve certain marketing objectives with the help of the characteristics of the Internet , Including the online market research, online consumer behavior analysis, network marketing strategy, network marketing, price strategy, the channel selection of online marketing and network marketing management and control, being globalization, interactive, personalized, efficient and economic characteristics. In the Internet era, they put an important impact on enterprise development.

2 The e-commerce impact on the competitive situation

1, at the enterprise level, the good interface with customers of e-commerce, and the combination of data exchange standardized and personalized are outward extension of the internal intelligence management system. Such a good and powerful information exchange interface,make easier to express individual needs and enable enterprises to make more flexible production of low-cost customer-centric, which will inevitably form the personality in direction of production from the large-scale mass production to meet the outstanding personalized customer.