A study of New Media Design under the Cultural and Creative Industry

Abstract. This study is to explore the History of the design industry and the whole environmental， by understanding the rise process of new media design industry to understand when design move towards systematization that new media design industry gradually being of great importance to explore； In addition the goal of design is to create new products， and innovation has become an important factor for businesses to pursue sustainable development， for this reason ，this text gradually explore the theory of the design industry， finally summarized the innovation model of new media design industry， and to provide designers as a reference for improving the value of developing innovative products.

Key words： Cultural and creative Industry； New media design； Products competitive； Creative experience

Introduction

In recent years， in order to avoid local products lack of competitiveness that limited by the OEM （original equipment manufacturer）， the government began to promote the development of cultural and creative industries， mainly take foundry technology combined with cultural diversity ， encouraged enterprises create their own brand to the sustainable development， and improved value-added products to enhance their competitiveness. In the trend of creative industrialization， the design industry is gradually moving towards the systematic management to help improve product quality and production efficiency. The concept of systematic management， built on the practical application of the business model， therefore how to combine ideas of design thinking with systematic management industry， make the enterprises pay more and more attention on design management concepts， effectively manage the development of the industry， reach a profit effectiveness and sustainability gains， all of this is the issue that we cannot ignore.

1. The overall analysis of design industry

In the development trend of information and knowledge economic globalization， the industrial economic structure have changed， Enterprise enhance industrial competitiveness through innovation design and brand management；And then the field of design as the creative industries of the original style and aesthetics design concept into product innovation， creative process and creative technology and customer-oriented service reform， and promote user's experience and services to enhance effective creative and reduce the cost of consuming.

Explore the design industry from the view of the cultural and creative industries

In recent years， the government strongly promoted the development of cultural and creative industries makesmuch favorable industrial development assistance， cultural and creative industries diametrically many industry make-up artists， also open up many opportunities for the design industry. As the era transformation， new generation consumer’s values have changed， many technology， manufacture， traditional industries， and even service industry， are confront with create his own brand to produce the new value of the industry.

International Council of Societies of Industrial Design has a definition of design： "Design is a creative activity， mainly in the integration of the system and the establishment of multi-faceted characteristics of objects， processes and services. Therefore， the design based on technology， innovation and human as the main component of integrated activities， and also key factors contributed to the cultural and economic interaction. "

The scope of the design industry can be divided into two categories： product design， service design， product design， including： industrial product design， packaging design， computer-aided design， stream a fashion design and process design； service design include： CIS corporate identitysystemdesign， brand image design， visual communication design， web and multimedia design.

Part in related areas， product design includes structural design， mold design； service design includes the games animation software design， animation design； activities design contain exhibitions and activities planning， public relations event planning and exhibition planning； design includes space： landscape design， interior design， exhibition design， stage design， architectural design， window display design and lighting design.

Good design needs a good source of ideas a successful brand need a good story for product， therefore cultural assets prove to be treasure trove of developed creative， there is 2C +4 C> 6C word description， the so-called 2C are culture and creativity 4C are four resources include content、consumer、computer and communication will be generated limitless creative output value in the future.

2. The distinction in the field of design

Overall， the design field of design concepts， such as the field of vision， creativity， aesthetic to take applications business， engineering， and technical fields， but in the product design process is also highly diversity， various design fields with great professional degree， based on the specific situation， Choose appropriate management design methods， The design is divided into four areas： industrial product design， architectural design， commercial design， new media design.

Industrial product design：

The design goal of Industrial product design focus on a single product impact on users， Industrial product design focusing on the combination of technology， art， science and other fields， the abstract concepts or ideas by drafting sample or model， into more specific performance. Attaches great importance to the standardization of product specifications scale to improve production efficiency， and with the marketing channel configuration and planning， the production of industrial products provide good sales and profit，later based on the deficiency of after-sales service to examine product， so as to improve in the future.

Architectural design：

The design goal is to focus on people and the environment to achieve the most appropriate balance achievement of construction behavioral. Design is also to achieve the effect of both， for example， Mutual balance between the aesthetic and practical， mutual balance between the quality of life and energy saving， in addition， seeks to reduce the impact on the ecological environment. Architectural design focus on a combination of technology| art and science， building is a vast project， therefore designer need to program for the entire job to do in-depth pre-planning， includingconstruction results look like， design， use of material， data size ratio， construction methods， operating procedures， and then start the deployment of staff to complete the project.

Business Design：

The design goal is convert "image" as a goal to design， and persuade user that taking the awareness and experience of the object by the body or through Things have a form to reach a specific interpretation. Focus on the combination of technology， art and marketing field.

The new media design.

Design goal is to create virtual reality with the user， and pay attention to the combination of art marketing areas and technology， The abstract concepts or multivariate space， through draw points table， then shape The abstract of sound image text， etc.Through the computer software to edit and produce to complete works. Compared with other design field， the efficiency of integration is higher than other， the universality Scanning Visitor Volume is higher also.

3. The rise of new media design industry

The rapid development of information technology， digitalization and globalization under the trend of the global flow of funds， talents， and resources have a significant impact， such as the use of network in1990 formed a great benefit， the specialty of network which contains multimedia function， hypertext， simultaneity have deeply interactive the way to Receive new information and influence the spread of the media in the form of content and type， therefore The term new media communication tools development gradually.

The types of new media can be explained by Multimedia form contain industry human-computer interface art movement etc. Concrete manifestation includes search engine， E-mail network virtual community network animation game e-book and so on， this form is relative to traditional media such as newspapers， magazines radio and television. The arrive of the digital age make creative media more and more diversity， therefore new media design industry design management has to be more and more important.

With the arrival of new media art age， New commercial properties is to invite consumers to join the creative experience， Use more than a means of marketing， Stimulate brand communication with consumers directly， the sales way of new media era is pander to human demands. Totreat every customer as individuals， through a simple activity participation， and then understanding the user requirements clearly.

4. Science and technology information and new media design systematic management analysis

The new media industry attaches great importance to the characteristics of the interaction， meet the needs of traditional industries are not meet， and integrate various marketing media tools， create new market opportunities， In view of the industry's business model to explore， learn the related influencing factors in the process of systematic design industry management， And the new media design industry's business model， In addition to the basic application， attach more importance to the user's interaction， To understand the kinds of new media design industry， it can be differentiate By the industry， the man-machine interface art movement and its multimedia form ， The root cause is the role of network， it possess integration and synchronization of nonlinear characteristics， and distinguish from the conventional industry， In this paper， by discussing the business model of design industry， in addition to pay attention to the new product strategy analysis value customer relationship resource application technology cost planning， such as more interactive features to understand new media industry.

Integrate new media design procedure influencing factor and the design of a structured management， Understanding the affection by originality technology market factors of management .Take on the characteristics of the repeated around the entire design procedures， constitutes the model of new media design management，This study will divided the Innovation design development pattern of new media design industry into“ breakthrough innovation” and “incremental innovation”.

Breakthrough innovation： creating a new industry or improve mature industry's ability gradually， emerge a new model produce a new model. Guided by the art， building innovative technology， adopt open design system and development mode Innovative planning of the enterprise who adopt this model belongs to the radical breakthrough innovation development strategy.

Gradual innovation： under the existing technology， engaged in innovation to improve efficiency and cost reduction， is a way of accumulation of experience. Guided by business， express to the comprehensive efficiency， adopt closed design system and OEM mode. Innovative planning of the enterprise who adopted the model belongs to the steady step by step development strategy.

Research industry planning and development of innovation， It can be found when we have different innovation goals we need to seek appropriate policy target to develop plan， when it comes to an ideal state innovation goals， we needs to find ways to maintain this results， and then according to the innovation ability of enterprises existing and execution， review and update the next phase of development goals.

Conclusion

Based on the characteristics of new media design industries and traditional industries are different， new media design cost is low， extensibility of the creativity and service is higher than other design business， therefore From the beginning design process of the t communication stage to late improvement stage， Project managers need to pay attention to the originality - marketing - technology and management， then mutual coordination the three element， Enterprise innovation design system can be further analysis to find the right strategic objectives and development plan. Through inject innovative ideas into management thinking， finally achieve the objectives of the enterprise sustainable development.

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