The impact of China traditional cultural elements to modern design

【Abstract】More and more people are paying attention on Chinese traditional culture elements in modern design ， which brings some new style to design and creativity， shows the unique charm of Chinese traditional culture. Many scholars came to China is to study the broad and profound Chinese traditional culture， because only came to China can recognize that the real Chinese traditional culture.

【Keywords】Chinese traditional culture；Modern design；National characteristics

China is a country with thousands of years of history and culture of ancient civilizations， there are many historical and cultural traditions have been preserved.The traditional culture has gone through the wind and rain， war， natural factors such as preserved for thousands of years is not easy， for us to study China's history development， social cultural， political， and economic development， such as folk life have a significant role， is our rare precious wealth of the Chinese nation.Along with the development of science and technology productivity progress ， the aesthetic idea of people also constantly improve， but for the Chinese traditional culture has a basic consensus.

We should have a correct understanding about the relationship between "tradition" and "modern" ， a lot of people's understanding of modernization is west， high-tech， these views are wrong."Traditional" is not backward， traditional can precipitate filter is passed down through the long river of history， can be preserved in thousands of years of development is the crystallization of the wisdom of the people."Modernization" are evolved from the ancient tradition， after a long time of summary，development and evolution become today's "modern."For the "modernization" is the western， high-tech understanding standard is general and one-sided， but also among the Western countries have different traditions of different cultural.However， we do not distinguish between， but with such a concept， to understand the standard of "modernization" is blind and error.

Now a lot of designers， artists regarded the unique traditional Chinese design elements applied to the field of art， the Chinese traditional culture， traditional ink painting， Chinese characters， traditional graphics， and other elements of traditional philosophy into the design.In the art and design， culture of innovation in practice， many scholars have mentioned the impact of traditional culture on the art Chinese， modern design， whether it is industrial design， architectural design， graphic design， advertising design， environmental design， or CI design etc..Chinese traditional culture has been towards the world， many foreign designers sometimes will adopt Chinese traditional cultural elements.