On The Innovation Of The Ideological And Political Education Of College Students

Abstract. Today, that the rapid development of the Internet has a unique advantage for us to obtain knowledge and for us to get an important means of information dissemination. However, in the face of multi-cultural integration, a variety of values conflict, how college students in the network environment to strengthen moral self-discipline, especially in the face of the development of network culture, is the important task for the University Ideological and political education to cultivate their own capacity to identify all kinds of information and to resist different bad information. At the same time we also realize that not only the internet has brought us a good opportunity, but also has brought severe challenges for the ideological and political education, so the ideological and political education has now become an important content for the University to strengthen education work innovation in the era of network.

Key words:network; ideological and political education; college students; innovation

1.Introduction

Enter since twenty-first Century, It is hitherto unknown that the rapid development of information technology, the Internet develops quickly and the big influence, as the result mankind has ushered in an age of network. The Internet with its unique advantage has become an important means for us to obtain knowledge and information, and it has produced major effect with great affinity on our life, thinking, learning, entertainment and communication. Now the network information technology in the field of education is also widely used, it has brought more profound revolution in education than in a system of class teaching. The colleges stand on the forefront of the development of internet, and the college students are the largest network of groups, their behavior pattern, value orientation, political attitudes, psychological development and moral values are getting more and more influence from the network. This kind of situation has brought good luck to the ideological political work in universities. However, it has also brought not small challenge to it.

2.The Internet Is Bringing To College Ideological Political Work An Opportunity

2.1.The Diversification Of Internet Information

Internet information technology is the rise of the fourth media following the newspapers, radio and television following, and contrasted to the traditional media, the contents of network information are rich, involving an area wide, spread fast, high efficiency, wide coverage and other diversified information resources, so it broaden our horizons. Network ideological and political education breaks through the limitation of time and space, the traditional ideological and political education is always limited, concentrated in the same locations, same time, same subject content of education, but the network is the all-weather open.

Internet provides the college students more space with its openness, interaction, participation, timeliness and other characteristics. On the network the college students can freely exchange ideas, can quickly learn what happening both at home and abroad the politics, economy, life and other aspects of information, in this way the internet mobilizes their enthusiasm and initiative in learning, and it also helps to develop students' participation consciousness, subject consciousness and the concept of democracy. In such a network environment, the ideological and political education both in content and form should be the most close to the college students’ thought pulse, which has played a positive role in promoting to our political civilization construction.

2.2. Internet Has Brought A New Direction In A Unique Advantage To Education

The network can make the educators and students form a cooperative learning mode, the teachers and the students interaction as well as the two sides in the process of education equality, democracy, enable each other to become" Friends of mutual trust".

The anonymity of the Internet can lead the educators to understand the students' real thoughts, so they receive a better effect. Internet as a new carrier of culture, provides an important position to the political culture and the construction of spiritual civilization.

Now many universities have set up their own campus network, and the effective use of the network is promoting the party's line, principles and policies, and promoting the public school and the democratization of decision-making, carrying out the ideological and political theory course such as the diversification of educational activities. The network can maximize the realization of the ideological and political work in universities socialization. The ideological and political work can be connected with government agencies, schools and families. This can provide a convenient for the community to participate in college Ideological and political work and can realize the ideological and political education of college students in family and social force of organic union, making the ideological and political work in colleges receive better results. So the network has improved the ideological and political education work initiative and targeted with the development of network ideological and political education in the new space.

3. The Challenges To The Ideological And Political Work Brought By The Network

The network like a double-edged sword brings both to the ideological and political work to create a good opportunity, but also to the ideological and political work negative effects which can not be ignored. Network openness, borderless nature provides us with a huge amount of information and free choice space, at the same time, it also becomes the various political forces and trends for years with us the important position.

Because the information on the internet is uneven, some good and some bad, dragons and fishes jumbled together, different ideologies, and cultural beliefs and values intermixed therein, the ideological and political work faces more complex and changeable situation. The Internet has great negative effect on college students' emotional, mental health and interpersonal communication. The network interpersonal communication has led to the behavior body cold tendency. On one hand, network interactions in virtual case under, between the human and the human is not face to face, in real communication, if the case goes down for a long time, it will make the behavior main body of apathy, indifference and interpersonal distance interpersonal relationship, alienation, loneliness, depression, causing anxiety, depression, and depressed mood. On the other hand, because the network often appears on the false information to manipulate data, text, online theft, spread the virus, infringement of intellectual property rights and other network crime and immoral behavior, it can also make people feel that the communication security decline, believable relationships difficult to exist, and paranoid, fear, psychological prevention, ultimately exacerbate the individual behavior of numbness, cold, and psychological disease. At the same time, the Western anti-China forces plan to spread bourgeois liberalization comments, attacks the party line, guiding principle and policy by the use of advanced information technology and information resources, with the website forum, chat room, virtual community and other channels, they also plan the incitement for the social discontent, undermine the normal teaching and social order; transmitting bawdy pornography, murder violence and feudal superstition and other negative and decadent life philosophy so as to promote western values, ideology, culture, individualism, money worship and interest principle, hedonism etc. However, the college students who have not been fully mature are easy to accept new things with considerable force, once they get to the internet, they will inevitably be impacted by some bad information temptation. These increased the difficulty of the ideological and political education work.

4. To Deal With The Challenges So As To Improve The Network Ideological And Political Education

We should innovate thinking, active coping, and strive to improve their own quality to face properly the opportunity and challenge brought by the network age, we also should make full use of network technology with a high sense of political responsibility and sense of historical mission to do actively and effectively a good job in the new era of Ideological and political education in colleges.

4.1.To Establish Ideological And Political Work Position Online As Soon As Possible

The college educators should pay attention to ideological and political work in the construction to improve the ideological and political education in the network of the importance and urgency of understanding, with correct, positive, healthy culture occupation college network position. And try to spread in the network to hold high Deng Xiaoping's academic great banner, take publicity, Mao Zedong Thought and Deng Xiaoping Theory of Marx theory, deepen students' understanding of communism. In the network culture we should vigorously carry forward the excellent Chinese culture, to strengthen the college students' sense of national pride and self-confidence, so that they can conscientiously resist Western" cultural aggression". In the network education strengthens the materialism, atheism education and science popularization, college education, establish a scientific world outlook. In the network of public opinion in the highlight of the party at the present stage line, principles and policies, improve students' understanding of the party's line. Constructing a healthy network culture environment, and strive to become the Internet construction of spreading advanced culture position, the virtual community harmonious homeland.

4.2.To Strengthen Team Construction Network Management

Building a team that can adapt to ideological and political education in network era education team is a pressing matter of the moment, firstly, the team must study, master, use of network knowledge, also must have the high quality of political theories, but also can effectively grasp the modern information network technology, familiar with the network cultural characteristics, in the network to be familiar with to carry out ideological and political education work teacher team. Through the team's hard work, we can get an increase of the network information technology and administrative supervision, on the other hand, we should adhere to the people-oriented, comprehensive, high quality, efficient online for students with learning, life, employment, talent, psychological counseling and other services, and we should timely solve college students' interest of theoretical and practical issues, in service education, so as to strengthen the network of online interactive communication to adhere to the combination of education and self - education, guiding the college students to improve the online self education, self management and self service consciousness. Only in this way the network and ideological and political education can be combined, and the educators can get the knowledge on network, finally they can get the operation of network and control network, using the network to better carry out the work of ideological and political education.

4.3.To Create The Network Media Education To Improve The College Students' Media Literacy

Through the learning, the college students can in a variety of different moral norms conflict make correct judgment and choice and then take correct action and they can effectively self-discipline, effectively in online learning self management; they would be able to face an ethical dilemma when presented with new guidelines for the conduct of the ability and courage; to learn self-regulation; can correctly treat the relationship, treat correctly the virtual space and real space difference, shaping the health of the network moral personality. Many countries now have put" media education" into the regular school curriculum and lifelong education system. China should also offered in Colleges and universities" media education"," media studies " and the formal curriculum, to continuously improve and develop the college students' network morality and overall quality. Truly network and the combination of Ideological and political education could make college students in the network world find the true themselves, to truly become the dominant group in network era, and then provide the cherish opportunity to contribute to the development for the Chinese internet industry.

4.4.To Strengthen Research The Network Culture Propagation And Network Ideological And Political Education Research

If in the late nineteen ninties, internet development in China is characterized by the" joint", mainly to solve the popularity of the network, the Internet speed and other aspects; in recent years, the development of the Internet characteristic is" mutual", a variety of interactive show " fission " development, which makes the ideological and political education of college students appear more the complex situation. When we enter into the background of the development period of the network culture and ideological and Political Education, it is especially important to strengthen ideological education on Internet research, so as to constantly strengthen the network culture and the ideological and political education of College Students ' rational guidance. Specifically: one is tracking study according to the educational effectiveness of key and difficult problems, and continuing to accumulate practical exploration experience and sum up the laws; The two is to carry out basic research, in order to further analysis of China's network of ideological and political education course to master network technology and its application and rapid development trend, research network the ideological and political education in the modern ideological and political education theory and innovation.

Strengthening the network ideological and political education, must strengthen the network culture propagation and network ideological and political education research, the real master of network ideological and political education initiative. At present, with the culture of Blog, Flasher, Podcast, Mike and Geek emerge in an endless stream, mobile phones and mobile phone short messages derive from mobile phone, mobile phone TV transmission mode; Represented by the QQ instant communication tool and BT as the representative to peer-to-peer sharing software is swift and violent development, producing main effect on the college students and the university campus. All of these become a new topic of ideological and political education under the background of the new style network culture, for example online chat. Online chat tools as an informal form of Ideological and political education, often receive beat all effect. QQ, MSN as one of China's most popular internet information transmission tool, can talk with the sides of the text, voice and video transmission. According to the latest statistics, Tencent has 320000000 registered users, online at the same time nearly about 9000000 people. Ideological and political education of college students can use QQ point-to-point communication, also available through QQ communication master students real ideological. Tendency QQ, MSN and other informal communication can lead the educator and the educated to set up a communication between the bridges, a bridge of friendship. Ideological and political workers should strive to become the educated students’ trusted" netizen".

There is a personal blog. Personal blog is the recent years popular online business, but it is also the college students' love. Blog users in their own blog space chronicle, express the mood changes, personal thought, general Internet access and a message. This feature can be used for the ideological and political work. Ideological and political education can play the positive role by encouraging in the blog space to record their advanced achievement and true motivation, then its publicity out, attracting other entrants, and speech. In this way, unconsciously, by the advanced character and events influence character by environment, eventually forming internalization, we can achieve" the purpose of moisten things silently".

5.Conclusion

Only a better grasp of the characteristics of cyber culture, grasp the present campus life, grasp college students' needs for growth and success, the courage to explore, innovation, to meet the challenge of network culture, can we continue to strengthen and improve the ideological and political work of the college students. At the same time, in order to hold under the background of network culture of the college students' ideological and political education law, we must insist on combining education and management, adhere to the combination of indoctrination and grooming, adhere to the network education and traditional education combination, adhere to the school education, family education and social combination, continue to broaden the ways, contents of innovation, attention to seriously carrying out on the college students' internet consciousness and behavior survey irregularly, in this way, will the network of ideological and political work show its increasingly powerful.

6. References

[1] Liu Shugang. In the Era of Network Ideological and Political Work Should Have New Countermeasures [ J].The Higher Education of China, 2006, ( 19).

[2] Zhao Baoping. On the Work of Ideological and Political Education [J]. Huainan Normal University Journal.2001 ( 2)

[3] Chen Yong, Wang Yanxia. The Ideological and Political Education in Network Era [J]. Coal Higher Education, 2001, ( 6)

[4] J. Richards, and J. Platt. Longman Dictionary of Applied Linguistics. Longman, 1984