MAXIMISING HITS

MAKE SURE TO ADD THE KEYWORD IN PAGE TITLE

The title of the webpage, which appears on top of the Web browser, appears in search listings. It should include your target keyword(s), preferably in the beginning. Making your title descriptive will attract visitors.

INCLUDE A “DESCRIPTION”META TAG

Webpages can have a meta description tag which gives search engines a brief summary of the article. It is often used in search listings. Make it descriptive and include your keyword(s) in it.

USE PRETTY URLS

Search engines look at the URL(Web address) to determine the placement of a webpage in search results. Make sure that your WordPress website permalinks (permanent links) show the target keywords.

OPTIMISE KEYWORD DENSITY

Search engines analyse keyword density (the number of times the keyword phrase appears every 100 words). SEO experts recommend 1-3% keyword density. If you have a 1,000-word article on “Indian vegetarian recipes”, this phrase should appear 10-30 times in the article. However, as search engines are becoming smarter, you can ignore this and focus on creating good content.

INCLUDE HEADING TAGS

Heading tags (Heading 1, Heading 2, Heading 3, etc) are mark-ups used in HTML for marking headings and sub-headings in order of importance. You should divide your article into sub-headings and add heading tags to them with the help of the WordPress content editor. The Heading 1 (or H1) tag is generally assigned to the main title of the webpage as it is the most important phrase of the page. You should use H2 and H3 tags to mark different headings and sub-headings in your article body.

CREATE LINKS WITH SUITABLE ANCHOR TEXT

Text hyperlinks are added to a set of words, which is known as anchor text in webmaster jargon. A descriptive anchor text makes it easy to convey the contents of the target webpage of a hyperlink.

INCLUDE A SITE MAP

A site map is a list of webpages on a website. Apart from being an index of webpages, it provides the last update date of the webpages and the expected date of revision.

Creating an XML site map for your website ensures that search engines discover pages on your website. You can create an XML site map using WordPress plug-ins such as Google XML Sitemap without much hassle.

If you intend to create a successful website and earn from it, it is you must learn the basics of search engine optimisation. There is a lot you can do to improve your website’s search result by adding the right keywords to its content. With enough time and effort, you can earn enough to make a living from your website.