Research on the Challenges and Strategies of College Students Ideological and Po

Abstract. With the further promotion of quality education in the field of education under the new situation of China's current ideological and political education of college students there is instability， careers and employment in the form of pluralism， autonomy enrollment， the ideological influence of Western values， the network will part of the chaos， complex message across campus culture and other issues. I propose the countermeasures to address these issues， which is the scientific theory to arm the minds of students， innovative teaching methods and content， so that with the timeliness and relevance of the ideological and political education.

Keywords： Educational Content； New Situation； Ideological And Political Education； Networks

1. Challenges Under the new situation and new problems of ideological and political education of college students

According to realize the spirit of the party's 18 established the grand goal of building a moderately prosperous society， and the new tasks and connotation given ideological and political education. With the gradual establishment and development of China's socialist market economic system， people's social life has become increasingly evident in the diverse characteristics. This trend is also to all members of society have a profound impact and influence， no doubt， not only to the ideological and political education to bring new opportunities for development， but has also led to new challenges.

First， the practice of socialist reform not only gives ideological and political education has many advantages， but also brings a lot of new problems. Affected by the reform and opening up and socialist market economy， the Chinese society and economy has made great progress in the rapid development， has led to the innovation， efficiency， democracy and the rule of consciousness， the sense of competition has been effectively enhanced to create a better material and spiritual Conditions for college students ideological and political education. In this process， there are increasingly diversified forms of employment， social life， economic benefits， jobs， social organization， social and economic components， etc.， has led to a new status on the social aspects of life， this issue reflects the thinking in the field， it is enhanced with a clear difference， variability， independence， pluralism， selective thinking activities. From a realistic point of view of each university， college student characteristics are relatively strong ability to accept， positive， well-informed， active thinking， relatively complex state of mind， particularly evident in the performance of the diversity of values and ideas. Mainstream， which is positive， advanced， new， correct values and ideas. But we should understand that in a small part of the student's thinking has a weak ideals and beliefs， mental imbalance and confusion； part of the primary subject on the negative tendencies of decadent individualism， money worship， liberalism， utilitarianism and other negative effects of these imbalances， so that they have a certain bias in the values， outlook on life and the world. Especially in deepening the reform of the management system of higher education is bound to varying degrees of impact and influence students learning and thinking. To do innovative mechanisms of ideological and political education， forms， methods and content and enrichment， effectively enhance the timeliness and relevance， improve and strengthen the important subject of ideological and political education is to actively guide students to establish the correct values， worldview， ideals， life and faith.

Second， the widespread application and development of network technology also increases the difficulty of the ideological and political education. The rapid development of modern information technology， to lead people into the information societies， especially the widespread application and development of network technology， resulting in the cycle of knowledge and the dissemination of information and shorten the maximum time， but it has also become an important way people and the outside world communication and information access. But given the rich and complex process of Internet culture among campus， as well as a mixed bag of massive resources and information. The college is in the formation of values， life stage， relatively poor ability to identify， is bound to have a huge impact. Network and now is the contemporary college students living and learning patterns change， Du formation of student values and outlook on life have a profound impact. For this reason， colleges and universities can challenge whether the network technology brings a positive response， which is a big thing to see among college trained personnel can become a socialist successor.

Third， Western hostile forces against the Westernization of differentiation and implementation of the strategy， which also led to the current ideological and political education is facing a severe adjustment. After the implementation of China's reform and opening up policy， expanding opening-up efforts， especially after joining the World Trade Organization， a variety of thought into our country， in this context， also by virtue of Western hostile forces using a variety of ways， in the hope China adopted the strategy of differentiation and westernized conspiracy to strengthen the implementation of cultural and ideological penetration of the Western values to sell to us， strengthen competition and our youth. This profound remind us that the current Chinese universities with emphasis on the need to strengthen the ideological and political education， colleges and universities to actively seize positions by scientific theories and ideas， so that it has become an important bulwark of our socialist value system.

2. The countermeasures of the current ideological and political education

According to the new challenges of the current ideological and political education of college students over the analyzed faced with new situations and new problems， we must follow the basic requirements and the general idea is： According to the scientific concept of development thinking and requirements established by the party's 18 plus great efforts to effectively ideological and political education of college students， painstaking， deepen， enrich， promote， and do it， to extend， expand， especially to a great effort in enhancing the sense of the times， strengthen the initiative， effectiveness， targeted， specific point of view， mainly the following measures can be adopted.

The current most important task is to ideological education as the main line， using the scientific concept of development to build on the important thought of the spiritual pillar of college students. Institutions of higher learning in the country since the recent time， the core First， it must determine the ideological education of ideal and faith education. In the historical process of building a well-off society in which the scientific concept of development of this important thought is constantly developing Marxism for continuous deepening of education， based on the "Mao Zedong Thought"， "Deng Xiaoping Theory" into teaching， classroom and mind based on it， depth of contemporary ideological and political education of college students. Done in the ideological and political education among full play "Two，" the main front of the main channel； two are closely linked current process of building a moderately prosperous society and the objective reality of the ideological and practical， for the continuous implementation of teaching methods improvements. On the way from the previous method of instilling the gradual transformation of two-way communication with the open type， leading students to explore the motivation of truth and learning theory are fully mobilized， making attractive and initiative "two courses" are effectively enhanced； Third ideological and political education activities must be closely linked to the ideological and practical， so that these activities have targeted， there are diverse forms， through the effective use of the Party School university positions， enabling the implementation of the theory special counseling for students with mental health education topics seminars， educational results are often suddenly appears to be better.

Since college students in this age peak period of development of the mind， through the analysis of this group， they energetic， has a wide range of interests， which is filled with desire in his heart the desire of information and knowledge， which can be for a lot of information and Knowledge obtained relatively quickly. On the one hand， college students in their hearts for theoretical dogma among traditional ideological and political education is not met， those relatively small amount of information and knowledge makes obsolete students lose interest； from another point of view， For many college students the information they have obtained through various channels seemed more dazed and knowledge， information and knowledge， if only by the students themselves possess analytical skills and theoretical level is not able to effectively integrate acquired with a comb， in which a process in which there is an urgent need for the help of teachers' guidance and help. This requires innovative content of ideological and political education， increasing the amount of information and updates their knowledge to accelerate the process， pay attention to the combination of educational content worldwide and nationality， historical and political， ethical and scientific. Effective integration of ethical concern for humanity and the world of science to create， effectively combining the process of globalization of the world economy and the great rejuvenation of the Chinese nation， through the effective integration of China's history of political choices and social development of the road， which can be done in the student population Among the starting point to explore the ultimate goal and problem analysis， then you can further establish the correct values， life and the world in a complex social reality.

The ideological and political education reform must effectively combine distribution， enrollment system. Universities in China because of the current employment and enrollment system which once existed a fundamental change and thoroughness is enrollment expanded， their own jobs， for our institutions of higher learning， the students in uniform distribution from the previous into such reforms is bound to exist without pressure. There are also more severe challenges and tests. The competition， innovation， and market ideological education has been effectively enhanced economic ideas， so we can make the college environment for a competitive market to gradually adapt to the positive， to help adjust the attitude of college students， college students make efforts to learn professional knowledge， for a variety of challenges and tests are by relatively high general ability and good spirit to be able to achieve success in the fierce market competition.

In the scientific culture and education， we must attach great importance to the ideological and moral education. Ideological and Political Education in the current process of building a well-off society， one of them has a particularly important task is for the student population which nurture and promote the national spirit， making the majority of students gradually become the best person to carry forward traditional Chinese culture， Breeders and successor. Ideological and moral education. This is the main way for college students to cultivate and promote the national spirit. Specifically， first， the main content of ideological education was established as socialism， collectivism and patriotism. On this basis， closely unite the majority of students， it can play a particularly important role in building a moderately prosperous society adds powerful effectives； second is through the "Implementation Outline civic morality" learning activities， the principle of collectivism， serving the people as the core， devotion and dedication， solidarity and friendly， law-abiding patriotism， self-reliance diligence， integrity courtesy basic ethical and moral education， making college students get good moral culture； third is to strengthen the socialist legal education of university students among college regular lectures legal knowledge， making the students understand the significance of the rule of law is improved， enhanced awareness of the law， which consciously make subtle good law-abiding citizens.

The college students attach great importance to Party building work. Institutions of higher learning in the country since the recent attention to the work of party members among the student population development will effectively carry out the work of the students was established as an important foundation for the political backbone of training for students up through active cultivation of students' political backbone， so that these political backbone in the ideological and political education among the radiation effects have been maximized， and will gradually expand its educational support to become radiant. Students selected by early seedling stage belongs to the high school party activists， and walked into the university campus after the establishment has outstanding performance as the backbone of its implementation continue to study culture； early education， after the annual student enrollment， according to the Mission branch or Class units of the Party Constitution as a systematic study， by virtue of the many forms of Party School run classes and school education in the use of so systematic implementation of party activists Party Marxist theory of education and knowledge of education； earlier cultured positive for all applications to join the party molecules， branch files created on them， and to develop someone to inspect their culture； Early development of cultivation for mature， their development in time to join the party. With the development of outstanding students will actively carry out the work of the party， making the gradual growth of student activist’s team， which can strengthen the ideological and political education of college students play an effective promotion effect.

3. Conclusion

All in all， in the current complicated situation， the various institutions of higher learning have to face the various challenges facing the development of the specialized strategies， which can maintain the targeted ideological and political education of college students establish a socialist values in life and the world.

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