ABACE2013:抓住中国

去年3月的上海，“山西富豪组团买私人飞机”一时间甚嚣尘上，接下来这一年，新疆首富广汇集团董事长孙广信购入一架巴航工业超大型公务机，江苏民营企业购入一架达索7X公务机……中国精英人士对公务机的热捧不时冲击着人们的视线。而组团去上海订购公务机的场景在本月如期再现，因为2013年4月16日至18日，“亚洲公务航空会议暨展览会（ABACE2013）”再次在上海虹桥国际机场举办。

ABACE2013由上海机场管理局与美国国家公务航空协会 （NBAA） 合作，由 NBAA、亚洲商务航空协会 （AsBAA） 和上海会展中心 （SEC） 联合举办，致力于向亚洲众多重要商界领袖、企业家、创富者和其他购买决策者展示公务航空产品与服务，是亚洲最大的公务航空盛会。

虽然官方统计数字尚未出炉，但有机构统计称，至2011年年底，中国内地喷气公务机保有量约为121架；到2012年12月，数量已经达到153架。2012年中国对比前一年新增公务机约32架；2011年新增29架；最近两年公务机引进数量年均增长25%以上。

中国内地这一令全球公务机厂商都兴奋不已的市场让所有ABACE2013的参展商们只有一个目的：“抓住中国！”ABACE去年第一次移师上海就取得了不俗的业绩和良好的口碑。“今年参展的厂商更多，层次更高，参展飞机规模和数量更大更多，厂商看重这一重要营销平台，同时也是全面展示实力的好机会。”一位公务机厂商人士说。

ABACE2013官方公布资料显示，本届展会有200多家参展商展示公务飞机及衍生产品，8大主流公务机厂商各自也会派出以其最顶级机型领衔的产品系列。届时，公务机制造商全球高管、航空金融家、服务供应商、法律专家及其他人士也将出席。飞机静态展示区将并排展示30多架飞机，供观众参观比较。ABACE2013期间举办的教育研讨会将提供有关公务飞机融资、购买、运营与维护的信息。此外，直升机、螺旋桨飞机、轻型飞机的种类和数量也会较去年增加。

“这是国内公务机潜在客户体验全球公务机产品和收集信息最直观的平台，因为公务机不像汽车等消费品一样具有便利的展示性，利用展会这一平台，买家可以更直观深入地了解研究对比每一款公务机机型，结合自身需求，考虑预算、运营、航程及特别需求，明确适合自己的产品。”一位公务机厂商人士表示。

负责本次展会各项统筹工作的NBAA展会副总裁 Linda Peters向本刊透露，主办方初步安排4000平方米机库面积供所有室内参展商展示，同时还提供会客室展示空间。由于参展商对展示空间需求巨大，主办方不得不把外面的机库改为展馆区，并在那里增加展示面积。Peters说，ABACE2013包括展馆的4800平方米以及新的贵宾休息室计划，可以使参展商最多使用较去年三倍面积的贵宾休息室与客户见面。Peters表示，在保证安保水平不会降低的前提下，主办方今年在设法缩短等待进入展区的与会者的排队长度。

目前由于咨询购买客户的增加，使得公务机市场供需信息不对称，而在展会上把多方信息进行交流呈现，能够提升交易的效率，同时使厂家能够获取更多客户信息，掌握客户的需求意见进行过滤，然后制订有针对性的区域市场销售战略。“公务机专业展会的成熟度也标志着市场的成熟度，ABACE正体现出这样的功能。”

有机构报告显示，从飞机交付量和订单金额上看，公务航空和通用航空市场在2012年仍然持续颓势。公务喷气机方面，从2011年交付696架下降到2012年的672架，下降3.4%。活塞式公务机也从2011年898架下降到2012年881架，下降1.9%。公务航空和通用航空市场中，北美市场仍然占有最大份额，接近50%，欧洲第二为18%，但亚太地区有所上涨为15%，而中国市场的表现更为抢眼。所以不难理解全球公务航空从业者为何如此看重中国这一新兴市场。

“ABACE最重要的是对国内公务机市场的影响力和引导性，与去年相比，我们组织参会的潜在购机客户范围更广，层次也更高了。”赛斯纳公务机中国区销售总监谭吉方告诉本刊。

本次展会上国际民用航空组织 （ICAO） 委员会主席Roberto Kobeh González受ABACE主办方NBAA总裁兼首席执行官Ed Bolen邀请并担任ABACE主题演讲人。Kobeh表示，亚太地区目前拥有全球最大的客运与货运量，然而巨大的市场容量中公务航空所占份额稀少，与政府官员和行业领导者探讨亚太地区公务航空的未来，也将让他们收益。

虽然业内人士普遍认为世界公务航空未来的发展看中国，但中国公务航空市场的发展面临来自于政策和航线申请等方面的挑战和压力也是业内人士的共识。公务机的一个重要功能是满足长途商旅的需求，而各类限制因素阻碍了公务机起降、停留、航线等方面的发展。但本刊接触到的公务机制造商都乐观地认为，中国是一个强劲增长的经济体。最近的一些中国的出口数据和相关经济信息，都显示出中国经济持续增长的态势。因此，2013年大家依旧将目光投向中国，认为中国的公务航空市场未来增长潜力巨大。

而上述报告也指出，公务机市场仍然在今年呈现两极分化，中小型公务机市场蹒跚不前，但大型公务机市场在不断向好。湾流、巴航工业都预计今年大型公务机会有一个很好的销售市场，但是小型公务机很难确定。

著名航空航天制造企业霍尼韦尔的公务航空预测报告指出，40%以上的亚太地区受访者都表示未来两年内将启动采购计划。不过，这个群体的时间表中也出现了一些与商业状况有关的不稳定迹象，更多的采购计划并没有提供具体执行年份，或者拖延到2017年才执行。

“美国甚至全球的公务航空产业与其他行业一样，在2008年、2009年经济紧缩之后出现显著衰退，2009年之后有所好转，公务机市场触底反弹，向着积极的方向缓慢稳定回升。2012年的公务机市场已经出现了缓慢增长，故我预计2013仍将是稳步增长的一年。”Ed Bolen在接受采访时如是说。而据比奇飞机公司（前豪客比奇飞机公司）去年的调查显示，超过60%的受访航空金融专家认为中国公务航空市场在未来五年内将会迅猛增长，明显高于其他国家。大约30%的专家们预测会略有增长，仅有6%认为将保持现有水平。在所有访问中，没有任何一位航空金融专家预测中国公务机需求量在未来会有所下降。

Last March in Shanghai， “Shanxi plane-buying tycoon group” made the news. Soon after， Sun Guangxin， chairman of the Guanghui Group and the richest guy from Xinjiang， bought a super-size Embraer， and a Jiangsu private enterprise bought a Dassault 7X. The Chinese elites seem to have a love affair with corporate jets. This month， we see once again group buying at ABACE2013 in Shanghai.

ABASE2013 is held between April 16 and 19 in Shanghai， jointly organized by Shanghai Airport Administration and NBAA， AsBAA and the SEC （Shanghai Exhibition Centre）. It is the largest business aviation fair in Asia， showcasing products and services to business leaders， entrepreneurs and other buyers and decision makers.

The official statistics have not been announced yet. But it has been reported that by the end of 2011， China had about 121 corporate jets， and the number rose to 153 by the end of 2012. 32 were added in 2012 and 29 in 2011， translating to an annual growth rate above 25%.

The China market has excited all manufacturers. ABACE made a fine start last year in Shanghai and the turnout this year is expected to be much higher. “There will be more exhibitors bringing in more planes， and more premium ones. The exhibitors take this marketing platform seriously， and see this as a great occasion to show their capability，” said an OEM professional.

ABACE2013 has announced on its official website that more than 200 exhibitors will come to Shanghai to exhibit their planes and other products. The eight major corporate jet manufacturers will present their top-range planes. Global senior executives， aviation financiers， service providers and legal professionals will come to the event. More than 30 planes will be exhibited in an outdoor space for easy comparison. There are also educational seminars on financing， procurement， operations and maintenance. Furthermore， there are going to be more helicopters， propeller aircraft and light aircraft than last year.

“This is the most visual platform for potential buyers to experience corporate jet offering and gather information. You don’t see corporate jets as easily as cars， but at the ABACE fair， buyers can inspect various planes carefully and choose a most suitable one， based on budget， operations， journey distance and other special needs，” commented an OEM professional.

Linda Peters is the vice president of NBAA looking after preparation work for ABACE2013. He told U-Jet that originally the organizers planned to use the 4，000 square meters’ hangar for exhibitors， with some space for meetings. There is so much demand that the outdoor hangar has to be used and expanded. Peters said that ABACE2013 allocates 4，800 square meters and new VIP rooms for exhibitors. And exhibitors can configure to expand VIP rooms by three times. Peters also told us that the organizers would try to shorten queues while guaranteeing security.

More and more potential buyers are inquiring about buying planes and a fair becomes a very efficient platform to address information asymmetry， and also helping OEMs to learn more about prospects and come up with targeted regional sales strategy. “The maturity of business aviation events is a sign of market maturity. ABACE is playing a fine role.”

Sources show that in 2012， global general aviation market was rather sluggish. 672 jets were delivered vs. 696 in 2011， a drop of 3.4%. Piston jet delivery also declined from 898 to 881 over the same period， a 1.9% decrease. The North American market still dominates， taking 50% market share， followed by Europe with 18%. Asia Pacific rose to accountfor 15%； and China is especially impressive， drawing the attention of global business aviation community.

“ABACE is very influential in the Chinese business aviation market. We are organizing more potential buyers to go to the event，” said Tan Jifang， sales director of Cessna to U-Jet.

Roberto Kobeh González from ICAO will be the keynote speaker this year， invited by Ed Bolen， CEO of NBAA. Kobeh said that Asia Pacific contributes the largest passenger and freight throughput in the world but has a very small market share in business aviation. He expects to discuss the future of business aviation in the region with government officials and industrial leaders.

It is well acknowledged in the industry that practitioners are very positive about the prospect in China， but it is also a fact that there are challenges and pressure in policy and route approval. A key function of business aviation is to facilitate long-distance business trips， but there are still many constraints on corporate jet movements， ground services and route development. U-Jet has met with several OEMs， who are all very optimistic about the strength of Chinese growth. Latest export data and other economic information show continuing growth.

The same report points out the polarization in business aviation in China. Small and medium aircraft are not doing so well， while large jets are having a good day. Gulfstream and Embraer both predict a good year for large jet， but are not uncertain about smaller aircraft.

Honeywell， the well-known aerospace manufacturer released a forecast for business aviation. 40% of Asia Pacific respondents intend to procure planes in the next two years. But there is also some uncertainty， in that most companies don’t have a detailed timetable， or are postponing procurement to 2017.

“The U.S. and global business aviation market shrank significantly in 2008 and 2009， just like other industries. There was some recovery after 2009 and even slow growth in 2012. And I expect steady growth in 2013，” said Ed Bolen. According to Beechcraft （formerly Hawker Beechcraft）’s investigation last year， 60% of aviation financiers interviewed expected rapid growth in business aviation in China in the next five years， markedly higher than other countries. About 30% of experts predict minor growth， while only 6% forecast a flat market. None bets on a decline.