Hello,网红!

least.

Sometimes this fame can be cruel and frightening. But sometimes it can open doors for other opportunities. What can you do in that situation？ Here are two examples of people who know exactly how it feels to bear the brunt of2） accidental internet fame.

网络红人，简称网红，是因为现实或网络中的某个事件或行为被众多网友关注而迅速走红网络的人。如今，无论是国外，还是国内，在各大主流社交媒体上都有网红不断涌现，而且速度之快，令人咋舌――前浪尚不及上岸，就已被后浪拍下。这其中，有费尽心思想要走红网络却不得其终的，也有从来不想出名却一不小心成了网红还不自知的。倘若你也“有幸”走红网络，你知道做网红是一种怎样的体验吗？倘若你的身边突然有人成了网红，那又会是一种怎样的体验？最后的最后，再悄悄告诉你一个小秘密，网络捧红的可不只有人类，还有萌宠呢。

意外走红网络可能是非常容易的事，也许只需一条推文，你就能成为下一个网络表情。这种事常常发生在最没有意料到此事的人身上。

有时，这种成名可能是残酷而令人恐惧的，但有时，它可能带来其他的机遇。在意外走红网络这种情况下，你能做些什么呢？对于意外走红网络而受到的冲击，下文介绍的两个人完全了解其中的感受。

1. meme [mi?m] n. 模仿传递行为（通过模仿等非遗传方式传递的行为）。在互联网领域，该词指在网络疯传的搞笑图片或表情。

2. bear the brunt of： 首当其冲；受到最严厉的批评（攻击）

3. clench [klent?] vt. 捏紧（拳头等）

4. photoshop： Adobe Photoshop （简称PS）是一款图像处理软件，可以有效地进行图片编辑工作。在这里，该词指用该软件编辑图片。

5. bully [?b?li] n. 恃强凌弱者；以大欺小者

Fist clenched3）， a look of pure determination on his face， Success Kid is the boy who can do it all. You may have seen his face posted when someone's particularly proud of an achievement.

Success Kid's real name is Sam Griner and the photo is one of many his mother Laney， a photographer， took of her son and posted on her Flickr page. She still remembers the day and the moment she snapped this picture.

"He was so funny， crawling through the sand and then trying to eat fistfuls of it. He would move so quickly then， it was hard to snap shots of him sitting still，" she said.

"I only got that one shot of him， and going through my camera on the drive home， I immediately loved it. I posted it to my Flickr account as soon as I got home， and it was an immediate hit.

"It's funny because so often people， usually those with little experience with toddlers， assume it's a posed photo. Good luck trying to get a toddler to pose like that."

The picture was taken in 2007， but it wasn't until two years later Laney began noticing it around the Internet. Initially， someone had photoshopped4） a crying child in the background with the title "I hate sandcastles".

Laney admits： "I didn't like it at all then. It was at the beginning of the whole meme thing. Sammy was still a baby and I didn't even know what a meme was at that time， I just didn't like him being portrayed as a bully5）."

Fortunately， a year later， the meme changed and Sam became Success Kid， which Laney says she thought was "just adorable".

And does Laney have any tips for parents whose children inadvertently6） become internet-famous？ "Now it's maybe a little different because memes and internet stardom is more widely known，" she said.

"But still， it's got to be a surprise for most anyone who finds themselves in this situation. I think the best thing to do is accept it， because once the Internet has it， it's really out of your control， for the most part."

"Most importantly， retain the copyright to your photo， because the Internet has now made it marketable. Not that you must now seek to market it， but it's nice to have some control over how it's used， and the right to take legal action over unauthorized use for commercial purposes."

As for Sam， who turned eight this year， Success Kid is something he's grown up with and is fully-aware of.

"He mostly really likes it. We've only done a couple of appearances， so it's mostly just the photo. He likes it and it sort of embarrasses him."

"All of it is pretty awesome. Just that it happened to us. I took a photo of my kid at the beach， like any parent might， and posted for friends and family to see. Who could've ever known what would happen next. It's been full of fun experiences and financially has helped quite a bit. I have no real complaints. I feel pretty fortunate."

Success Kid

励志小孩

拳头紧握，脸上的表情无比坚定，励志小孩是个无所不能的小孩。你可能已经见过有人在为自己的某项成就感到特别骄傲时贴出这张图片。

励志小孩的真名是萨姆・格里纳，他的妈妈莱尼是一名摄影师，这张照片就是她为儿子拍摄并在她Flickr主页上的众多照片之一。她还记得那天自己抓拍到这张照片时的情景。

“他太逗了，在沙滩上爬来爬去，然后抓了几把沙子想要吃。当时他动作太快了，很难抓拍到他坐着不动的照片。”她说。

“我只拍到他那一张照片，在开车回家的路上翻看相机里的照片时，我立刻就喜欢上了那一张。我一到家就把它在我的Flickr账号上，那张照片立马就火了。”

“人们――通常是没有什么带小孩儿经验的人――总是想当然地以为那张照片是摆拍的，这很有意思。要让一个蹒跚学步的孩子摆出那种姿势，祝你好运吧。”

这张照片拍摄于2007年，但直到两年后，莱尼才开始发现它在网上流传开了。最初有人用PS软件在照片的背景里加了一个哭泣的小孩，标题写着“我讨厌沙堡”。

莱尼承认：“当时我对此很反感，那时才刚开始有网络表情这回事儿。萨米还是个小宝宝，我当时连网络表情是什么都不知道，就是不喜欢他被塑造成小霸王的样子。”

所幸，一年之后，这个表情发生了变化，萨姆变成了“励志小孩”，莱尼说她觉得这“很可爱”。

对于那些自家孩子无意间走红网络的家长，莱尼有没有什么建议呢？“现在情况可能有一点不同了，因为网络表情和网红更广为人知了。”她说。

“不过，不管是谁，大部分人遇到这种情况还是会大吃一惊。我认为最好的做法就是接受这件事，因为一旦到了互联网上，事情就真的不是你能掌控的，很大程度上是这样。”

“最重要的是，要保留你拍的照片的版权，因为互联网如今已经让它成了可以出售的商品。这并不是说你必须要想法设法把它卖出去，而是对照片如何使用能有一定的掌控，对于未经授权而用于商业目的的行为能采取法律措施，这样还是比较好的。”

而对今年（编注：英文原文发表于2014年11月）八岁的萨姆来说，“励志小孩”的表情一直伴随着他成长，他对此也完全清楚。

“他对这件事基本还是很喜欢的。我们只在公众场合露过几次面，所以基本上只是那张照片很红。他喜欢那张照片，又觉得它让自己有点尴尬。”

“这一切都很棒，只是发生在了我们身上。我在沙滩上给孩子拍了张照片，这是每个家长都可能会做的事，然后把照片发到了网上给亲戚朋友们看。谁当时能知道接下来会发生什么呢？这一路有很多有趣的经历，在经济上也给我们带来很大的帮助。我确实没什么可抱怨的，我感觉很幸运。”