编者的话 10期

电子商务在中国飞速发展，积聚成新的经济体，并呈现出诸多新特征，也带来更多的新问题。电商企业坚定地步入开放平台之路，用自营体系建立口碑，吸引流量；同时用开放平台丰富产品，提升盈利能力。在这样的大趋势下，应如何健康长久地发展？如何避免重蹈传统零售行业的覆辙？大数据时代的营销发生了巨变，电商企业应怎样利用好大数据，让成交更为精准？

城镇化是当前的热门。金融学家巴曙松指出，应将房地产行业置于城镇化大背景和产业不同阶段来把握和考察，劳动力结构调整、休闲时间增加、空间价值改变均昭示着住宅市场全面上升的时代已近尾声。

中外贤哲不约而同地认识到民富是立国的根本。管子曰：“凡治国之道，必先富民。”亚当·斯密则在《国富论》中写道：“一国国民每年的劳动，本来就是供给他们每年消费一切生活必需品和便利品的源泉。”《中国经济怎么了》作者徐瑾认为，斯密没有详细区分国家财富与民众财富，两者之间的冲突与矛盾也未引起足够的重视。而在不断陷入“国富民穷”循环的中国，这恰是无法回避的考验。应重新审视和反思国家之手在民间经济的隐形作用，让国家回归到“看不见的手”。

然而，市场经济的经典理论解决不了很多社会问题，因为任何理论都有其局限和边界。

To say that China’s internet shopping market is big is to state the obvious. But just how big？ US$540 billion big by 2016， according to a recent projection by consultancy Bain & Company. That compares to US$110 billion in the UK， which has the biggest per head e-spending globally. What is less well known， but directly related to e-commerce， is the rapid rise of the China’s e-payment market and the emerging battle between the nation’s thriving internet giants and conservative but hugely powerful traditional financial institutions for control of this pie. In AprilJune alone， non-financial firms handled US$196 billion in online transactions. On a single day last November China’s biggest e-payment firm processed US$1.3 billion in orders. The question now is： Will the government allow private enterprises to extend their presence in a profitable economic sector or will they judge that it is time for the state to pocket some of the rewards？