时间：2022-10-30 10:53:57
Abstract: The art of decorative patterns is widely used and inherited since the ancient times and presents its different value in people’s daily life both at home and every corner of the world. As an era develops rapidly, people’s demand on food has not only confined to the purpose of filling the belly, but paid much attention to the aesthetic perception on the packing, as well as the art of decorative patterns. Food packaging design has become an extremely important part in food market.
Key words: decorative patterns; food packaging; aesthetic perception
一、Analysis on Decorative Patterns and Modern Food Packaging Design
The History and Characteristics of Decorative Patterns
The traditional Chinese adornment art has a long history, and in the long history of several thousand years，it constantly develops and changes. Decorative patterns，at the same time, continually creates different pattern designs representing different period and different life style. In many foreign countries, the adornment design also has a long history, such as the adornment design appearing in the ancient Egyptian mural thousands of years ago which is of high appreciation value.
The Characteristics of Modern Food Packaging Design
In considering consumers’ aesthetic standard, the modern food packaging, at the same time, is constantly in pursuit of the convenience, utility, safety, quality, and the concept of health care--it is the most important characteristic of modern food packaging design. What’s more, food packaging, with its unique position, blends in aesthetics, psychology, food science and other factors in the design, so as to maximize its attraction to the audience and expand market effectively.
二、The Expression and Value of Decorative Patterns in Modern Food Packaging Design
Because of the different contents and different functions of food, the packaged means are also various. Packaging is not only a kind of artistic creation, but also a competitive method to expand food sales. Food packaging is classified in many ways and from the point of the applications of decorative patterns in different packing materials, it can be roughly divided into the following several kinds: paper food packaging; Metal food packaging; wooden food packaging and special material food packaging, etc.
The Applications of Decorative Patterns in Food Packaging
As living standard rises, people’s requirements for food packaging are now not only to meet the needs of food recognition and function, but also to assess the food packaging design with the perspective of beauty, attaching more attention to the decorative patterns of the design. Expressed in different ways, the adornment design achieves the matching effect of light, color and form, creating ideal and astonishing food packaging design works, and making it be regarded more as a unique work of art.