Publication of Chinese Books abroad in Opinions of Publishing Experts

The improvement of books publishing in China is that the scale of Chinese publishing team participating in the book fair is constantly increasing; the exhibition area is becoming larger year by year; the print binding for books is getting better; and more importantly, the number of overseas readers of Chinese books grows fast. With the growth of national force of China, more and more civilians in Western countries are interested in China; the number of people learning Chinese is growing; and the sales volume of Chinese textbook is increasing year by year. Meanwhile, a lot of foreigners want to come to China to travel, and they would like to firstly understand the political, economical and cultural backgrounds of China, and the books about China are more popular.

In addition, Western people expect to read more qualified Chinese books. Munich Max-Planck-Institute in Germany ordered publications of legal topics from China Books Trading Co., Ltd annually, German National Library ordered books as well. However, but only chinese versions of the most of the ordered books were available. In his view, the sales would be better and it is also easier to promote when German Version is available.

experts suggested that more domestic publications on China's national situation as well as authoritatively political, financial and social books are going appear, although the sales volume of these books is few, since most of its foreign readers are government decision makers, analysts and scholars, their influences are rather substantial, and it is more conducive to Chinese books, as well as ‘Output abroad’ of Chinese culture.

Experts said that the interest and concern of Western readers have expanded from traditional culture, history and philosophy to the contemporary social reality in China, and they desperately need to understand the status quo of contemporary China, and the life, idea and management model of contemporary Chinese can become newly publication topics.

With the development of China's economy, and national force and expansion of overseas impact, the “Output Abroad” of Chinese books and cultural influence also face unprecedented opportunities. In this regard, the Chinese publishers shall strengthen the planning and selecting of subject, enhance understanding psychology of Western readers, improve the direction, validity, readability and infectivity of publishing books, and enhance the attractiveness of Chinese culture.