An Empirical Study of Characteristics of the Spatial Distribution of Taobao Trav

Abstract. The development of tourism depends on the development of physical stores and the level of economic development of tourism， distribution， and analysis of the main research shop this virtual store. In this study， based on China's largest e-commerce website --- Taobao C2C data to the country's 31 provinces， autonomous regions and municipalities （excluding Hong Kong， Macao and Taiwan） for the study， and regression analysis using ArcGIS software tools， from the provincial tourism C2C e-commerce Factors affecting the development of conduct Regression analysis， and An Empirical Study of the geographical distribution of the electrons. The results showed that the development of China's tourism e-commerce C2C level and the level of tourism development and local economic development are very relevant. The degree of economic development and the level of development of tourism and travel Taobao C2C e number of shops are highly correlated.

Key words： Taobao， Tourism E-Shop， Spatial Distribution， Data Analysis

1. Introduction

With the rapid development and application of the Internet， e-commerce has entered a period of rapid development， more and more people joined the ranks of online shopping， e-commerce also gives rise to a more convenient and efficient， and the rapid development of electronic Business platform， Taobao has become China's largest online distribution network. As of November 30， 2012， trading volume Alibaba's Taobao and Lynx break one trillion yuan this year. Compared with physical stores， e-commerce market access threshold is low， lower management costs， the use of a strong network of automatic search function and classification techniques to obtain information more efficient， lower cost. Therefore， online trading is becoming more businesses and customers to choose the favorite. Tourism e-shops and e-commerce as a tourism product of the combination are also traditional tourism industry earnings challenger status quo， then the distribution of tourism between electronic shops and geospatial whether there is a certain relationship between the distribution of paper coming through Taobao empirical preliminary analysis and research.

2. Literature review

With the rise and development of e-commerce， Taobao's attention to more and more force from the free week the successful application of e-commerce tools analyze the Taobao e-commerce operation mode. Zou Guoliang， Zhongjie Ji on Taobao model studies， analysis of China's C2C e-commerce models which insufficient， and the corresponding solutions. Liu Dongsheng， Zhang Yimin through Taobao first shop lemon green tea's credit evaluation system for empirical research， analysis of the main factors that affect customer satisfaction online what and Propose practical ways and measures to improve customer satisfaction. Practice Qianqian， Sunlan Feng， Zhou Yu to Taobao's credit evaluation system for the study， analyzed the importance of customer satisfaction and influencing factors. But more research is mainly focused on an analysis of the mode of operation， profit model and the angle Taobao online customer satisfaction.

The current research literature on spatial analysis of e-shops has relatively small study. Yujin Guo， Wang Lihua， even significant Miao use correlation analysis and regressionanalysis， the analysis explores the Taobao e-shops spatial distribution of its influencing factors. Fan Lili use of regional tourism websites for small and medium angle made the corresponding research proposed travel site because of the need of so dependent on material flow and location are closely related. In this paper， electronic shops Taobao travel ArcGIS tools through an empirical study of the geographical distribution from the provincial level. And use of space econometric models and descriptive statistics factors affecting the development of China's tourism e-commerce conducted a regression analysis.

3. The data acquisition and analysis

Articles in the number of electrons needed tourist shops mainly from Web search， according to China's tourism e-shops in the number of number of stores in all provinces and autonomous regions （excluding Hong Kong， Macao and Taiwan regions） mainly from Taobao station search. Through data collection and processing， the country's 31 provinces and municipalities （according to the administrative division） Tourism is the largest number of e-shops in Beijing， a total of 340，824； Provinces and autonomous regions and municipalities are the least Ningxia， with 701 travel electronics shops， provinces and autonomous regions， and municipalities have a total number of tourist e-Shop is 1673895， With an average of 53，996.

To collect the entire tourist shops in the use of electronic methods of statistical description of the statistical analysis. According to the analysis results， in 31 provinces， autonomous regions and municipalities total travel eShop 1，673，895， the average number of stores to 53，996. There are travel e-shops which Beijing 340824， the largest number； Ningxia total number of stores to 701， the minimum number. Ranked eighth in the Ningxia Hui Autonomous Region， Hebei Province， the number of shops owned electronic travel are in a mean， Indicating a very uneven distribution of tourism e-shops.

4. Spatial distribution of tourism e-shop in Taobao

Location is an important factor in identifying physical store， how the relationship between the networks as a platform for virtual tour online store Taobao distribution and geospatial location.

The 31 provinces and autonomous regions and municipalities of tourism data into electronic shops ArcGIS10.0 China map database， Will both establish contact and correlation analysis. "With ArcGIS proportional analysis and dense point analysis" The results shown in Figure 1， as shown in Figure 2， we can see that through the analysis of tourism e-shops eastern number significantly higher than that in the western region. Located in China's eastern coastal areas of relatively high point density and a higher proportion. Located average of the previous seven Tours electronic shops have five located in the eastern coastal region just west of Sichuan Province Among the top seven.