宫学斌:“白领农民”的缔造者

说起龙大集团董事长宫学斌,在山东无人不知,无人不晓,尤其是2000年4月―5月间,中央人民广播电台一套节目,连续十几天播发了“带领农民致富的优秀企业家”为题的长篇通讯,更使他为全国人民尤其是农民所关注｡人们在他及他所领导的龙大集团的身上,看到了改变农村与农业的希望所在｡

非常的思考造就非常的人生｡宫学斌经常对别人说:“中国的根,在农民;农民的根,就是黄色的土地;我的根,在山东省莱阳市｡”他的这句话折射了他创造现代农业神话的动力｡

和宫学斌面对面,你会觉得在他的身上,既有企业家的智慧,又有商业家的精明,两者交融,相得益彰｡宫学斌时常对他的员工们强调说:“龙大集团是农产品加工企业,一头连着国外,一头连着农村的千家万户,我们和农民有着血肉相连的关系,只有把农民带富了,龙大集团才能更加有力地进军国际市场｡中国的企业家要学会赚外国人的钱,养活､富强咱们中国的农民!”

宫学斌充分利用山东半岛的地理､资源优势,发展规模经济,以保鲜公司为龙头,相继成立了25个外向型企业,在山东莱阳形成了一个企业群｡一些外商看到宫学斌的经营才智,主动提出和他合作搞一些大量消耗资源､能源的高盈利项目,都被他拒之门外｡他说,必须是在农村搞“绿色创汇”产业,让绿色升值,让绿色富民｡

宫学斌创办了龙大集团,在给企业和国家带来巨大经济效益的同时,也给广大农民带来了可观的生活实惠与出路,这一点,山东的农民体会到了,河北､河南､江苏､安徽､内蒙古､新疆等省､自治区的农户也感受到了｡公司两万名员工中,88%来自省内外经济欠发达的农村,人均年收入都在8000元左右｡同时,社会为龙大集团配套从事蔬菜种植､加工､运输的劳动力,全国达到40多万人｡可以说,龙大集团吸纳了大量农村剩余劳动力,给社会带来的经济效益是无法衡量的｡龙大集团实现了种植基地区域化､规模化,目前已经达到11.3万公顷,覆盖了10省区的70多个县市,大约有5万户左右的农民通过为龙大集团搞蔬菜种植和加工,人均年增加收入都在5000元以上｡如今,拥有17亿元资产､25家企业的龙大集团,已经成为山东半岛上的一颗明珠,陌生人到这里,很难分辨这里到底是城镇还是农村｡如今,这些农民出身的打工妹､打工仔,在宫学斌董事长的带领下,已经成了响当当的“白领农民”!

宫学斌奉行“赚钱大干,保本多干,赔钱也干,永远赔钱不能干”的经营战略思想,他的这一经营方针为龙大集团赢得了良好的信誉和广阔的国际市场｡如今,在日本的超级市场里,随处都可以看到龙大牌系列食品;在韩国,无论是宾馆､饭店还是家常便饭,人们都经常提出要吃中国龙大生产的食品｡在东亚､东南亚的许多国家和地区的报纸､电台､电视台等众多媒体,经常可以听到和看到有关中国龙大集团的报道｡宫学斌说,一个企业要实现农业产业化,企业的发展只有速度没有质量就会走弯路｡相反,只有质量没有速度,企业的发展就必然失去平衡｡要挺进国际市场并在市场中立于不败之地的先决条件,就是如何加大科技投入,快速提高企业的科技水平,利用科技抢占市场的制高点｡

Mr. Gong Xuebin, senior economist, board director and party secretary of Longda Food (Group) Limited Company, was born in 1937. Since 1982, he was awarded with dozens of honors and titles such as Labor Hero of the Yantai city, Labor Hero of the Shandong Province, Excellent Village and Township Entrepreneur of the Shangdong Province, National Excellent Factory Manager, Top 20 Outstanding Entrepreneurs in Chinese Food Industry and etc. In 2000 Gong Xuebin won the title of the National Labor Hero and May 1st Labor Medal and in 2003 he was elected as member of the Tenth National People＇s Congress.

Gong Xuebin enjoys amazing reputation in Shandong province, especially between April and May, 2000, China People＇s Radio Channel 1 gave a full-length report in a consecutive ten days titled as excellent entrepreneurs bringing fortunate to farmers, making Gong Xuebin a hot-spot figure across China. Chinese people, especially Chinese farmers, gladly found new hope to alter current situation in Chinese villages and agriculture from Gong and his Longda Group.

Extraordinary thinking makes unique life. Gong Xuebin often told people that China originates from farmer, farmer depends on yellow soil while I come from the Laiyang city of Shandong province, which manifested his will to create a miracle of modern agriculture.

When face-to-face with Gong Xuebin, it is never hard to find perfect combination of entrepreneur＇s wisdom and cleverness of businessman. He often reminded his employee that Longda serves as a bridge between thousands of Chinese farmers and foreign buyers. It is a blood- and- flesh relation between us with farmer. Only if we bring fortunate to farmers can we gain more competitiveness to our company when entering international market. Chinese entrepreneurs must learn how to make fortunate through exports and bring prosperity to Chinese farmers.

By taking advantage of geography of Shandong Peninsula, Gong Xuebin brought its geographic and resources advantages into full play, giving priority to development of preservation company, establishing consecutively 25 export-oriented companies and forming a group company in Laiyang of Shandong province. Some foreign investors, amazed by Gong＇s business wisdom, proposed some high profit projects to seek for cooperation. He gave them a flat refuse due to large resources and energy consumption despite of high return. He always said that in village we must make fortunate and protect environment at the same time.

The Longda Group, created by Gong Xuebin, not only brought high economic returns to the enterprise and the country, but also provided tens of thousands farmers with favorable living conditions, especially those in Shandong, Hebei, Henan, Jiangshu, Anhui, Inner Mongolia, Xinjiang and other provinces benefited greatly from Longda.. Among the 20,000 employees, 88% of them came from under-deveveloped villages within and out of the Shandong province, and their average annual income reached RMB 8,000. Meanwhile, those providing supplementary service to Longda such as vegetable planting, processing and transporting amounted to 400,000 across the country. The Longda Group has taken in a great amount of surplus labor force in villages and brought tremendous economic effects to the society. Currently, Longda＇s plantation has an area of 113,000 hectares, spreading in over 70 counties and cities in 10 provinces. More than 50,000 farmers carry out vegetable planting and processing for Longda with an average annual income of RMB 5,000. The Longda Group, owning an asset of RMB 1.7 billion and 25 enterprises, has become a pearl in the Shandong Peninsula. Under the leadership of Mr. Gong Xuebin, young workers here have turned out to be white-collared farmers.

Gong Xuebin sticks to his principle of trying hard with high profit, trying harder with narrow profit or even no profit but quitting if loss in a long run, winning Longda favorable credits and broad international market. Not only in supermarkets in Japan but also in hotels, restaurants or daily cooking in South Korea the Longda food products have become a favorite choice. Medias, including newspaper, radio, television, in East Asia and Southeast Asia reports on the Longda Group drew attentions of all walks of life. Gong Xuebin once mentioned that to realize agricultural industrialization, enterprises would not achieve real development if only paying attention to speed but not to quality. On the other hand, there will be unbalance rising from the process of development if speed is not concerned but only quality. The prerequisite to enter international market and survive in it is to increase investment into scientific technology, quicken the improvement of enterprise＇s scientific level, give high priority to science to get hold of the market.

To further promote future corporate development, Gong Xuebin pointed out that Longda should focus on two steps, firstly make adjustments to industries and product structure, enhance professionalism in food processing and bring more versatility to operation. Secondly, when stabilizing Asian market such as Japan, South Korea, etc, escalate exploration in European and American market. At the meanwhile create more room for domestic consumption to realize globalization.