Building joint―venture company+Cooperating on topic planning and creating books

The rightsrights dealings of children’s books has always been active. In recent years， the types of children’s books introduced are very abundant， and the amount of children’s books exported also increases significantly. Moreover， the range of target countries to which books are exported has expanded from Southeast countries to some European and American countries that are powerful in publishing. Seeing from cooperation ways， the cooperation of domestic and foreign publishing houses is not just simple rights buying and selling. Many new cooperation ways come forth. For example， domestic and foreign publishing houses establish joint venture companies， instead of cooperating in just several projects， to fulfill the fusion of capital； domestic and foreign publishing houses jointly scheme the topics that suit for the markets of both countries or international market， and publish versions of multiple languages to bring them to the global market； domestic publishing houses solicit contributions from all over the world and writers and illustrators at home and abroad take charge creating books， so as to bring books to the global market； extend rights export to increase the export quantity of concrete books， which is to say domestic and foreign publishing houses， after the rights export being agreed， cooperate in printing to directly sell the printed books of foreign language to foreign tradesmen.

In the aspect of rights introduction， problems in introduced books such as the poor quality in content and inferior editing level still exist. Few years ago， some domestic non-children publishing houses and private companies blindly imitated children publishing house to introduce a large number of foreign children’s books， which leaded to the intermingling of books with good and bad quality and unsatisfactory editing level. In recent years， such situation is gradually improved， but still exists. Nowadays， the publishing circle is becoming increasingly rational and selective when choosing the rights of books. But their passion for best-sellers still keeps strong， which cause fierce competition and drive up the rights royalty. This indicates that the market is still not mature. Despite the amount of rights export continuously increases， the gap between introduction and export still exists. However， a good phenomenon is that more and more publishing houses in Europe and America become interested in Chinese original books， especially original picture books， due to the improvement of the quality and enhancement of dissemination of domestic children’s books. . Moreover， as they introduce Chinese original books， more and more foreign publishing houses would like to buy the digital rights simultaneously.

In the aspect of rights export， we have constantly tried something new. Main practices are as follows： First， promote rights export by rights introduction； establish strategic partnership with foreign publishing houses to exchange information and recommend and introduce the best books to each other to realize mutual rights introduction. Second， cooperate with and establish a co-partnership company with the internationally well-known publishing company Macmillan； introduce the latest Macmillan children’s books， and set up a platform to disseminate original books by taking advantage of the channel and power of Macmillan. Third， hold “International Rights Promotion Seminar” in Beijing International Book Fair （BIBF） annually， focusing on recommending one set of or one book to foreign publishing houses， agencies and media； meanwhile， invite writers of the original books to participate and communicate with audiences to fulfill rights export. Forth， set up exhibition stand at Bologna Book Fair and Frankfurt Book Fair， as well as hold promotion activities to integrate our publishing house into international publication stage and increase the exposure of original works to fulfill rights export. Rights trade is the work that needs a long-term accumulation. The performance that 21st Century Publishing House now acquire is based on the long and many-sided accumulation， as well as the factors of original works， original authors， overseas customers， brand of publishing house and edit team.