CFO说 11期

Ford cfo Bob Shanks

“I am comfortable with the present liquidity，” CFO Bob Shanks told investors at the J.P. Morgan auto conference in New York. “Our priority is to provide an attractive return for shareholders，” Shanks said. Ford resumed paying dividends in 2012 and doubled quarterly payments to 10 cents in the first quarter of this year. Ford has returned $2 billion to shareholders so far， Shanks said. And there could be special dividend payouts in the future as well as more share repurchases as part of a larger effort to ensure shares are not diluted. “We don’t think we have excess cash right now. We have what we think we need to run the business and weather any future downturns.” Cash targets could be reduced over time， Shanks said， noting there likely will be times in the future where Ford needs to sell parts of its business that aren’t core to CEO Alan Mulally’s One Ford strategy.

福特目前坐拥超过257亿美元的现金，正考虑一长串的花钱方式，包括支付更多股息回购股票来缴纳更多养老金及提高在新产品上的支出。CFO Bob Shanks在一次会议上向投资者表示对目前的流动性很满意，他说：“我们的重点是提供有吸引力的股东回报。”迄今为止，福特已向股东返还20亿美元，未来有可能支付特别股息以及更多的股票回购作为更大计划的一部分，确保股票不被稀释。Shanks说，“即便如此，我们不认为现在有多余的现金。我们所具备的是运行业务和迎接未来任何衰退所需要的。现金目标可能会随时间减少，未来有可能出售不符合‘一个福特’策略的非核心业务。”

Yahoo CFO Ken Goldman

At a Morgan Stanley investment conference， Yahoo CFO Ken Goldman made a veiled reference when touting its “strong leadership” now. “What gives people confidence is that we’re making decisions，”he said. “The worst thing to do in a company is to waffle.” “The thing that just struck me over and over is how much has been done by this company that is really new.” Referring to internal polls showing increased confidence among staff， he added： “What really strikes me is how much has been done to really improve the quality of life at Yahoo.”Goldman also touched on the need to increase revenue， spur innovation and also some upgrades of core products such as Yahoo Mail and its famous homepage.

在摩根士丹利投资会议上，雅虎CFO Ken Goldman在谈到他“出色的领导力”时，含蓄的给出了自己的见解。“真正给员工带来信心的是公司做出的决定。对于一个公司来说，最糟糕的事情就是闲聊。我最在意的是公司产生多少真正的创意。”在公司内部调查中，员工对公司的信心有所增加，对此，他表示，“我真正关心的是，雅虎员工的生活质量真正提高了多少。” Goldman还谈到了需要增加收入，刺激创新和升级核心产品，如雅虎邮件及其非常成功的主页。

Oracle Corp CFO Safra Catz

Technology firm Oracle will boost operating margins by shifting to services delivered via the web from software installed on computers， chief financial officer Safra Catz said. Oracle will be more profitable as technology spending is directed toward cloud-computing tools， Ms Catz said at a meeting with analysts in San Francisco. She said that Oracle is poised to gain market share amid shifts to mobile and Web-based services， regardless of the state of the economy.

“甲骨文将由软件安装向借助网络提供服务的战略转向增加公司营运利润率。”CFO Safra Catz说，“伴随云计算工具的科技支出，甲骨文将获得可观利润。” Catz说，“尽管经济状况不佳，甲骨文仍将通过移动和基于网络的服务获得市场份额。”